- Jacquelyn Ottman
Jacquelyn Ottman is the president of [http://www.greenmarketing.com/ J. Ottman Consulting, Inc.] , a
New York based green marketing firm, which she founded in 1989. [cite web
title = SB'07 Speakers
work =
publisher =
url = [http://www.sustainablelifemedia.com/events/brands/speakers | format = .html
accessdate = June 2008 ] Her recent book, “Green Marketing: Opportunity for Innovation, 2nd Edition” has been translated into six different languages. She has worked with over sixty of theFortune 500 , includingGE andProcter & Gamble , along with the U.S. EPAEnergy Star Label . Ottman speaks worldwide on topics includingsustainability by design, strategies for product innovation, and strategicgreen marketing . [cite web
title = Jacquelyn Ottman
work =
publisher =
url = http://www.ecospeakers.com/speakers/ottmanj.html | format = .html
accessdate = June 2008 ] She chaired the Sustainable Brands Conference in 2007 and 2008, giving the [http://www.greenmarketing.com/index.php/articles/complete/jacquelyn-ottmans-keynote-at-sustainable-brands-08/ keynote address] on sustainable branding ideas. Jacquelyn, along with Drs. Edwin Stafford and Cathy Hartman, published, "Avoiding Green Marketing Myopia: Ways To Improve Consumer Appeal For Environmentally Preferable Products" in the June 2006 issue of "Environment". [cite web
title = Avoiding Green Marketing Myopia
work = Environment
publisher = Heldref Publications
url = http://www.greenmarketing.com/index.php/articles/ | accessdate = June 2008 ]References
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