Lay's Stax

Lay's Stax

Lay's Stax is a snack food made from potatoes and produced by Frito Lay. It was introduced in 2003 to act as competition for Procter & Gamble's Pringles.

The differences are minor: for example, Stax are thicker and are less prone to breaking in the package. The shape of Stax is a simple curve, while Pringles are formed into a double-curved saddle shape. Stax are also gluten free, while Pringles contain wheat starch. Stax are packaged in recyclable plastic packages Packaging Digest [http://www.packagingdigest.com/News/1003news.php New stacked snacks take on a potato crisp icon] Accessed 16 May 2007] , while Pringles are packaged in cans consisting of cardboard and metal, which are not as readily recyclable. www.parliament.uk [http://www.publications.parliament.uk/pa/cm200203/cmselect/cmenvfru/385/385a40.htm Memorandum submitted by Proctor and Gamble: INNOVATIVE SOLUTIONS TO WASTE MANAGEMENT PROBLEMS: THE P&G APPROACH] Accessed 16 May 2007]

In Brazil they are on the market under the brand name "Elma Chips Stax" since late 2006 in the flavors "Cheddar", "Sour Cream & Onion" and "Original" (Regular). Elma Chips is a Brazilian brand of Pepsico Inc, also known for "Stiksy", among others. The yellow lid is marked with "Lay's Stax". Packaging Digest [http://www.packagingdigest.com/News/1003news.php New stacked snacks take on a potato crisp icon] Accessed 16 May 2007] In Venezuela, they were introduced in early 2007 with the flavors "Cheddar", "Sour Cream & Onion" and "Natural Flavor"

Flavors

Permanent:
*Regular
*Cheddar
*Salt and Vinegar
*Sour Cream and Onion
*Hidden Valley Ranch
*Pizza
*KC Masterpiece Barbecue
*Dill pickle
*KC Masterpiece Hot & Spicy
*Salsa
*Black Pepper Rib-Eyed Steak Flavor
*Tomato
*Sweet Thai Chili

Limited edition:
*Dill pickle (was popular ; added to 'permanent' list) (2005 flavor)
*Buffalo chicken wings (2006 flavor)

ee also

*Potato chips
*Pringles
*Kryzpo

References


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