Tangible Worldwide

Tangible Worldwide

Infobox Company

name = Tangible Worldwide, LLC
type = Independent
foundation = 2008
location_city = Chicago, Illinois
location_country = USA
locations = 2
founder = Merrick, President/ECD
industry = Advertising, Marketing, Design
subsid = Lakonic, The Volume of Silence, GetUp and Skate
homepage = http://www.tangibleworldwide.com/
intl =yes

Tangible Worldwide is an independent design and lifestyle communications agency based in Chicago, Illinois, with offices in Portland, Oregon. [cite web
last =
first =
authorlink =
coauthors =
title = Tangible Worldwide expanding to Portland
work =
publisher = Portland Business Journal
date =
url = http://portland.bizjournals.com/portland/stories/2008/08/11/daily40.html
format =
doi =
accessdate = 2008-08-14] [cite web
last = Hunsberger
first = Brent
authorlink =
coauthors =
title = Advertising agencies follow trail of talent to Portland
work =
publisher = The Oregonian
date =
url = http://www.oregonlive.com/business/index.ssf/2008/08/advertising_agencies_follow_tr.html
format =
doi =
accessdate = 2008-08-21] [cite web
last = Hunsberger
first = Brent
authorlink =
coauthors =
title = Tangible, Fuel3 are latest ad firms expanding to Portland
work =
publisher = Oregonlive.com Playbooks & Profits
date =
url = http://blog.oregonlive.com/playbooksandprofits/2008/08/tangible_latest_agency_to_expa.html
format =
doi =
accessdate = 2008-08-21]

Founded by Merrick in January, 2008, [cite news | first=Lisa | last=Bertagnoli | title=An ever-grander holiday | date=2007-12-17 | url =http://www.chicagobusiness.com/cgi-bin/mag/article.pl?article_id=29013 | work =Crain's Business] the relatively new agency currently represents Effen Vodka, Pitchfork Media and Podi Footwear, and has has worked on projects for clients such as UNICEF, Adler Planetarium, and Nixon Watches.

Tangible Worldwide works primarily with lifestyle brands. The agency's capabilities include brand and creative design, traditional and non-traditional marketing, interactive marketing and public relations.

History

Tangible was founded by Merrick in January 2008 as a sister agency to his interactive marketing agency, Lakonic, founded November 2000. Tangible opened its doors with Effen Vodka as a client, followed by Podi, which has since named Tangible their integrated agency-of-record. The agency received its first public recognition for their limited-edition silkscreen poster designs, part of their guerrilla marketing campaign for UNICEF's Tap Project. [cite news | first=Lewis | last=Lazare | title=UNICEF Tap Project shows Tangible work | date=2008-3-10 | url =http://www.suntimes.com/business/lazare/833899,CST-FIN-lew10.article | work =Chicago Sun-Times] [cite web
last =
first =
authorlink =
coauthors =
title = Tap Project Posters
work =
publisher = Tangible Worldwide
date =
url = http://www.tangibleworldwide.com/tapproject.html
format =
doi =
accessdate = 2008-3-6] In May 2008, Pitchfork Media, the most popular independent-focused music publication online, [cite web
last =
first =
authorlink =
coauthors =
title = Site Traffic Information for www.pitchforkmedia.com
work =
publisher = Alexa Internet
date =
url = http://www.alexa.com/data/details/traffic_details?q=&url=http://www.pitchforkmedia.com/
format =
doi =
accessdate = 2006-10-29] appointed Tangible as its first integrated agency-of-record. [cite news | first=Jim | last=DeRogatis | title=Why would Pitchfork need an "independent lifestyle communications and brand agency"? | date=2008-5-21 | url =http://blogs.suntimes.com/derogatis/2008/05/why_would_pitchfork_need_an_in.html | work =Chicago Sun-Times] Tangible recently launched Effen's first multi-national website, and continues to build on Lakonic's vast interactive history.

Subsidiaries

* [http://www.lakonic.com Lakonic] , The Silent Creative Partner™, is a transparent creative and production resource that partners exclusively with creative service agencies.
* [http://www.thevolumeofsilence.com The Volume of Silence] provides design, vfx, animation and cgi services.
* [http://www.getupandskate.com GetUp and Skate] , a skate spot locator tool

External links

* [http://www.tangibleworldwide.com Tangible Worldwide]
* [http://www.tangibleworldwide.com/ahead.html How to Get "A Head" in Advertising] , Merrick gets a tattoo — of a second head — on his neck.
* [http://www.effen.com Effen Vodka's Website]

References


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