Robert E. Freed

Robert E. Freed

Robert E. Freed (born May 4, 1919 in Salt Lake City) was an American entertainment mogul and prominent civil rights leader in the state of Utah.

Biography

Together with his brothers Dan, David and Peter he rescued Lagoon Amusement Park in Farmington, Utah from the brink of collapse after World War II and helped develop it into a first-class family amusement resort.

He was fiercely dedicated to the causes of equality; when the Freed family and their partner, Ranch Kimball, took over the lease of Lagoon, the terms forbade blacks in the swimming pool and the ballroom in accordance with a Farmington town ordinance. By the late 1940s, Robert Freed had succeeded in fully opening Lagoon to blacks; and when his company acquired the Rainbow Gardens, later known as the Terrace Ballroom, the same policy was adopted. He passed away on July 17, 1974 in Salt Lake City of cancer.


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