Todd Davis

Richard Todd Davis [ [http://sundaygazettemail.com/News/200805172662 The Charleston Gazette - News - ID theft protection firm sued ] ] [ [http://www.consumeraffairs.com/news04/2008/05/lifelock_class_action.html Class Action Alleges Deceptive Marketing by Lifelock ] ] is the founder of LifeLock, a personal fraud protection company. [ [http://www.cnn.com/2008/CRIME/05/22/lifelock.flap.ap/index.html?eref=rss_topstories Fraud-prevention pitchman becomes ID theft victim - CNN.com ] ] [ [http://www.techrockies.com/story/0007560.html Interview with Todd Davis, CEO of LifeLock ] ] Davis is known for regularly giving out his Social Security number (457-55-5462) in advertisements as a way of publicizing the LifeLock service. A fraudster in Texas obtained a $500 loan using Davis's social security number, prompting some customers to file lawsuits alleging flaws in the LifeLock system and the way it is advertised.

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