Victor Gustav Bloede (advertising)

Victor Gustav Bloede (31 January, 1920 - 10 February, 1999), was an advertising executive for Benton & Bowles who introduced the slogan "Good to the last drop" for Maxwell House coffee. [cite news |first= |last= |authorlink= |coauthors= |title= Victor G. Bloede, 79, Ex-Chief Of Benton & Bowles, Is Dead |url=http://query.nytimes.com/gst/fullpage.html?res=9A03E3DD143AF930A25751C0A96F958260 |quote=Victor G. Bloede, a former advertising executive who helped introduce the slogan "Good to the last drop" for Maxwell House coffee as well as other enduring advertising campaigns for consumer products, died on Wednesday in Boca Raton, Fla., from complications after surgery. He was 79. |publisher=New York Times |date=February 13, 1999 |accessdate=2008-05-22 ]

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