- American Pop Corn Company
Infobox Company
company_name=American Pop Corn Company
type=Private Corporation
foundation=1914
founder=Cloid Smith
location_city=Sioux City, Iowa
location_country=United States of America
key_people=Garrett Smith President, Carlton Smith Chairman
products=Blast O' Butter, Butterlicious, Better Butter, White and Buttery, Crispy 'n White, KettleMania, The Big Cheez, Mallow Magic, Sassy Salsa, Sea Salt & Cracked Pepper| The American Pop Corn Company is a family owned popcorn producer. Founded in 1914, it is the oldestpopcorn company in America. Its only brand, Jolly Time, is sold globally and in every state in America. It employs 185 people, and its headquarters are in Sioux City, Iowa.History
The American Pop Corn Company's founder, Cloid Smith, made many business ventures during his youth; unsatisfied with the
price pop corn from his farm was being sold, he decided to sell his own. [cite journal|last=Smith Jr.|first=Wrede|title=A history of pop corn and the American Pop Corn Company|pages=6|publisher=American Pop Corn Company|location = Sioux City, Iowa|date=1972] He first began his popcornbusiness in thebasement of his home with the help of his son Howard. [cite journal|last=Smith Jr.|first=Wrede|title=A history of pop corn and the American Pop Corn Company|pages=4| publisher = American Pop Corn Company|location=Sioux City, Iowa|date=1972] Business was so successful that he immediately built a crib in 1914 and a shelling and cleaning building in 1915. [cite journal|last=Smith Jr.|first=Wrede|title=A history of pop corn and the American Pop Corn Company|pages=8|publisher=American Pop Corn Company|location=Sioux City, Iowa|date=1972] A major concern in the early history of the popcornindustry was packaging. Pop corn packaged incardboard lost its popping quality, andglass was impracticle. In 1924, Jolly Time transitionedmetal cans which were ideal for sealing inmoisture . [cite journal|last=Smith Jr.|first=Wrede|title=A history of pop corn and the American Pop Corn Company|pages=11|publisher=American Pop Corn Company|location=Sioux City, Iowa|date=1972] This led to Jolly Time's "Guaranteed to Pop"slogan . Several factors led to the continuedgrowth of the American Popcorn Company and the pop corn industry in general during the 1930's and 1940's. As more people gathered aroundradios ,movie theaters andtelevision sets, Jolly Time often meet the demand for the perfectsnack food . Also, popcorn was a cheap food for those living during thegreat Depression , yet this did notdamage pop corn'simaging during the economic boom followingWorld War 2 .In 1953, theFloyd River flooded and much ofSioux City was under water. Cloid's grandson and futurepresident of the company, Wrede Smith headed a project with the Sioux CityChamber of Commerce to rechannel the river. The project took three years and cost $19.6 million. [cite journal|last=Smith Jr.|first=Wrede|title=A history of pop corn and the American Pop Corn Company|pages=31|publisher=American Pop Corn Company|location=Sioux City, Iowa|date=1972] Due to an increase incompetition , The American Pop Corn Company tried to strengthen the Jolly Time Brand through newmarketing strategies . They hired celebrity spokespeople such asDanny Kaye ,Bob Hope , and Ozzie and Harriet Nelson, and advertised ongame shows such as "Let's Make a Deal." Following the industry trend, Jolly Time transitioned to theplastic bag for packaging. The introduction of themicrowave oven revolutionized the pop corn industry. This effect, along with a new strategy of selling Jolly Time inEurope resulted in an increase in sales and the building of another plant.Today, The American Pop Corn Company is run by the fourth generation of the Smith family. They sold their one-billionth bag of micowave pop corn in 2003.
In The News
In responses to a complaint of a
Colorado man who developed a respritory illness from inhaling microwave pop corn fumes on a twice-daily basis, Jolly Time no longer containsdiacetyl . This chemical occurs naturally in foods such as butter, cheese, and fruits; it is safe for consumption. [cite web|url=http://www.fitsugar.com/742961accessdate=2008-04-06|title=Don't Inhale the Popcorn Fumes|publisher=FitSugar|date=2007 This link does not work as of June 1, 2008.]References
Homepage
http://www.jollytime.com
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