General Idea

General Idea

General Idea was a collective of three Canadian artists, Felix Partz, Jorge Zontal and AA Bronson, who were active from 1967 to 1994. As pioneers of early conceptual and media-based art, their collaboration became a model for artist-initiated activities and continues to be a prominent influence on subsequent generations of artists.

Initially working in Toronto, from 1986 through 1993 they divided their time between Toronto and New York before returning to Toronto for the last few months of their time together.

General Idea's work inhabited and subverted forms of popular and media culture, including beauty pageants, boutiques, television talk shows, trade fair pavilions and mass media. Their work was often presented in unconventional media forms such as postcards, prints, posters, wallpaper, balloons, crests and pins. From 1987 through 1994 their work addressed the AIDS crisis, with work that included some 75 temporary public art projects. Their major installation, "One Year of AZT/One Day of AZT", was featured as a project at the Museum of Modern Art and now resides in the collection of the National Gallery of Canada. In 2006 the three giant inflatable pills from their 1991 work "PLA©EBO" were displayed during Toronto's Nuit blanche.

After publishing FILE magazine for two years and amassing a large collection of artists books and multiples, General Idea founded Art Metropole in 1974, a non-profit space dedicated to contemporary art in multiple format: artists books, multiples, video, audio and electronic media.

Retrospectives of General Idea's work continue to tour Europe and North America. "" was featured at the Centro Andaluz de Arte Contemporáneo, Seville, Spain from 30 January - 1 April 2007 [http://www.caac.es] , and included a recreation of the installations "Magic Bullet" and "Magic Carpet", as well as the major installation "Fin de Siècle". Before that "Editions" was exhibited at the Andy Warhol Museum in Pittsburgh, the Munich Kunstverein, Kunstwerke (Berlin), and the Kunsthalle in Zurich, Switzerland. General Idea has been featured in the Paris, Sydney, Sao Paulo and Venice Biennales, as well as at Documenta 10 in Kassel, Germany.

Both Partz and Zontal died of AIDS in 1994. Bronson continues to work and exhibit as an independent artist, and is currently the director of Printed Matter, Inc. in New York. The General Idea Archive now resides at the Library of the National Gallery of Canada.

References

*"Eye", No. 30, Vol. 8, Winter 1998.
* [http://www.glbtq.com/arts/can_art,2.html Ehrenstein, David (2005). "Canadian Art". "glbtq: An Encyclopedia of Gay, Lesbian, Bisexual, Transgender, and Queer Culture".]

External links

* [http://www.aabronson.com/art/gi.org/ General Idea]
* [http://aabronson.com/ AA Bronson]
* [http://www.jca-online.com/genidea.html Interview with AA Bronson and Felix Partz]


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  • General Idea — est un collectif d artistes de trois canadiens (Felix Partz, Jorge Zontal et AA Bronson), actif de 1967 à 1994. Sommaire 1 Historique 2 Sources 2.1 Références 2 …   Wikipédia en Français

  • general idea — general notion, idea which is not specific …   English contemporary dictionary

  • Idea — (Del gr. idea, imagen ideal de un objeto.) ► sustantivo femenino 1 FILOSOFÍA Representación mental sobre alguien o algo real o imaginario: ■ con esto ya me hago una idea, gracias. SINÓNIMO impresión noción 2 FILOSOFÍA Conocimiento o concepto que… …   Enciclopedia Universal

  • IDEA — (Del gr. idea, imagen ideal de un objeto.) ► sustantivo femenino 1 FILOSOFÍA Representación mental sobre alguien o algo real o imaginario: ■ con esto ya me hago una idea, gracias. SINÓNIMO impresión noción 2 FILOSOFÍA Conocimiento o concepto que… …   Enciclopedia Universal

  • general — generalness, n. /jen euhr euhl/, adj. 1. of or pertaining to all persons or things belonging to a group or category: a general meeting of the employees. 2. of, pertaining to, or true of such persons or things in the main, with possible… …   Universalium

  • general — gen|er|al1 [ dʒen(ə)rəl ] adjective *** ▸ 1 not specific/detailed ▸ 2 relevant to most cases ▸ 3 true of whole of something ▸ 4 dealing with all of something ▸ 5 responsible for whole ▸ + PHRASES 1. ) not specific, exact, or detailed: Could you… …   Usage of the words and phrases in modern English

  • general — 1 adjective 1 NOT DETAILED describing only the main features of something, not the details: a general introduction to computing | general idea: I ve got a general idea of how I want the new room to look. | in general terms (=without considering… …   Longman dictionary of contemporary English

  • general — I UK [ˈdʒen(ə)rəl] / US adjective *** 1) not specific, exact, or detailed Could you just give us a general description of the work you do? Her predictions are so general that they could apply to anybody. in general terms: We are prepared to… …   English dictionary

  • idea — idealess, adj. /uy dee euh, uy deeeu /, n. 1. any conception existing in the mind as a result of mental understanding, awareness, or activity. 2. a thought, conception, or notion: That is an excellent idea. 3. an impression: He gave me a general… …   Universalium

  • idea — i•de•a [[t]aɪˈdi ə, aɪˈdiə[/t]] n. 1) any conception existing in the mind as a result of mental understanding, awareness, or activity 2) a thought, conception, or notion 3) an impression: Give me a general idea of what happened[/ex] 4) an opinion …   From formal English to slang

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