Surfer (Guinness)

Surfer (Guinness)

Infobox TV advert
name=Surfer


caption=
client=Diageo
product=Guinness draught stout
agency=Abbott Mead Vickers BBDO, London
director=Jonathan Glazer
production company=Academy Commercials, London
producer=Nick Morris Yvonne Chalkley (agency producer)
starring=Rusty K
music=Leftfield ("Phat Planet")
released=17 March 1999 (television)
runtime=60 seconds
country=
language=English
budget=£6 million (campaign)
preceded_by=Swimblack
followed_by=Bet on Black
website=

"Surfer" is a critically acclaimed integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred around a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999 (Clio Awards, D&AD Awards, Cannes Lions), and in 2002 was voted the "Best ad of all time" in a poll conducted by Channel 4 and "The Sunday Times".

The plot centers around a group of surfers, waiting for the perfect wave. As it arrives, it the crashing 'white horses' turn into actual horses. The surfers conquer the wave and run to the shore to celebrate.

The advert was inspired by Walter Crane's 1893 painting "Neptune's Horses". The text also draws inspiration from Herman Melville's novel Moby Dick, including the line "Ahab says, 'I don't care who you are, here's to your dream.'" (which does not actually appear in the novel).

An extended 90-second version is available on the 2005 DVD "".

Additional credits

*Account Executive: Gavin Thompson
*Creative Director: Peter Souter
*Copywriter: Tom Carty
*Art Director: Walter Campbell
*Directors of Photography: Ivan Bird, Don King (water), Lee Allison (aerial)
*Production Designer: Ben Myhill
*Editor: Sam Sneade, Sam Sneade Editing, London
*Sound Design / Music Production Company: Wave Studios, London
*Sound Designer: Johnny Burns
*VFX: The Computer Film Company, London
*VFX Designers: Dan Glass / Adrian de Wet / Paddy Eason / Tom Debenham
*VFX Artists: Gavin Toomey / Alex Payman / Joe Pavlo
*VFX 3D Supervisor: Dominic Parker

External links

* [http://www.framestore.com/#/Commercials%20London/Guinness,Surfer "Surfer"] video and commentary at the Framestore CFC website


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