- Evisu
Infobox_Company
company_name = Evisu
company_
company_type = Public
foundation = 1988
location =Osaka ,Japan
key_people =Hidehiko Yamane , founder
industry =Textile
products =Footwear Accessories |Apparel Evisu or Evisu Genes is a
Japan ese designer clothing company that specializes in producing premiumdenim wear through traditional, labor-intensive methods.The brand was formally founded in
1991 inOsaka ,Japan , byHidehiko Yamane [http://shop.evisu.com/pages/about About Evisu] ] although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this. Yamane was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly to the vintage clothing export business and then, revolutionarily, to start putting together the elements required to reproduce vintage-style jeans. This needed the gathering together of various bits of machinery, none of which had been produced for the last 40 years, which are required to make authentic vintage jeans.The initial production line allowed about 14 pairs of jeans a day to be produced and each of them was lovingly hand-painted with the now famous seagull logo (Kamome) by Yamane himself. Evisu (also written as Evis or Ebisu) is the name of the Japanese folk god of money who is usually portrayed with a fish and a fishing rod. His name was selected for the new venture as money and fishing are two of Yamane's five favorite things (the others being beer, women and golf - in no particular order).
Although initially Evisu was more a labour of love than a commercial venture, Evisu jeans captured the imagination of the detail-obsessed Japanese fashion crowd, spurring a revival of interest in vintage denim which has now spread across the world. In the early 90's Yamane introduced a tailoring line, followed by fishing and golf lines. In 1999, he introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand. Evisu now has 65 shops in Japan.
The jeans range in cost between 150 and 1000 USD.
In addition to jeans, the company also makes t-shirts, sweatshirts, jackets, shoes, and accessories. In March, 2006, the company and Yamane was reported to
Tokyo District Public Prosecutor's Office along with another firm on suspicion oftax evasion . Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years [ [http://mdn.mainichi-msn.co.jp/national/news/20060317p2a00m0na009000c.html] . ] [ [http://job.yomiuri.co.jp/news/jo_ne_06031714.cfm エヴィスジーンズ所得隠し、１億５０００万脱税容疑 : ニュース : ジョブサーチ : YOMIURI ONLINE（読売新聞） ] ]Evisu's most known collection is the "Heritage Collection." This particular collection of jeans displays unique yellow and orangestitching. The jeans are designed to have a loose fit. Another Evisu collection is called "Evisu Heritage Unchangeable" collection, which is a collection specialized on their Raw Denim. These jeans use tan stitching unlike the "Heritage collection," and are meant to be worn low on the hips.
References
External links
* [http://www.evisu.com/ Official Site]
* [http://www.evisu.jp/ Official Japanese Site]
Wikimedia Foundation. 2010.
