- DVD Card
A DVD card, much like a traditional
DVD , is an optical based media whose primary function isDVD-video playback and data storage. In recent years the DVD card format has been used in the retail market to distribute sports and entertainment titles. However, leveraging its affinity with business, loyalty and payment cards, the DVD Card has also been used for promotional and marketing purposes.A DVD card contains data accessible by a computer, DVD player, PlayStation, Xbox and most other devices that have the ability to read digital video disk (DVD) technology. Content on the card may range from movies and music to interactive games. When played in a computer the card may connect to the Internet and drive traffic to web sites or pull information from online databases.
The seating device
DVD cards are both Windows and Macintosh compatible but can only be played in a computer with a DVD-ROM tray or drawer. DVD cards may also be played in standard DVD players. The cards play in these machines by utilizing a seating device on the data side. There are two dominant seating devices currently used by DVD card manufacturers, the Plateau and the Ridge.
History
DVD cards first appeared in 2004 when Serious USA, Inc. released a 10 card set of
Manchester United DVD Cards. Each card featured a specific player and carried video highlights from that player's previous season. Each subsequent year through 2007, Serious USA, Inc. released a new set of Manchester United DVD cards. Various promotional DVD Cards have been used in direct mail, magazines, VIP passes, and event giveaways to promote various products and services.Innovations
Since 2004, the DVD card has undergone a significant innovation and has appeared in retailers such as
Circuit City andBest Buy as a DVD Gift Card. As opposed to traditional DVD technology, the DVD Gift Card is less than 1mm thick and carries a magnetic stripe used to activate and redeem the Card's value. The Card is the same size as a credit card, 85mm X 54mm, and carries up to 160MB of digital content.DVD Card capacity
See also
♦
Optical Disc
♦DVD Formats
♦MiniDVD
♦Stored value card
♦Magnetic stripe card
Wikimedia Foundation. 2010.
