PRADA (phone)

Infobox Mobile phone
name = PRADA Phone by LG

---

imagesize = 250
manufacturer=LG Electronics
available =
screen = 256K colour TFT touchscreen, 240 x 400 px
camera = 1.92 megapixel, video CIF(30fps), flash
memory = microSD Internal Memory Slot, behind the battery.
networks = CDMA/EVDO 800 MHz
connectivity = IRDA, USB 2.0
size = 100.8×54×12.9 mm
form = Candybar
weight = 95 g

Prada Phone is released by LG Electronics in 2Q of 2007. SB310 is a Korean version of KE850.

Features

* Capacitive Touch Screen
* Music Player ( DRM protected MP3, DCF)
* DMB TV / DMB Radio
* Video Player (MPEG4)

Downgrades from KE850

* Removed Bluetooth 2.0
* Removed Doucment viewer (Only TXT is supported)
* Removed FM Radio
* No Multitasking
* Not a Real Music player (MP3, WMA and RA is not supported). Need to use SK Telecom's its own music format(DCF).

Specifications

* 1.92M CMOS Camera / LED Flash
* Video Recording CIF 352*288=101376 Pixels, WQVGA 3" 400*240=96000 Pixels
* Internal Memory Slot (Micro SD), behind the battery
* 3.7V Innerpack Battery 800mAh
* USB 2.0, USB Mass storage

Awards

* International Forum Design - Product Design Award for 2007 [http://webserver.ifdesign.de/beitrag_details.php?offset=6&sprache=1&award_id=121&beitrag_id=31322]
* Red dot design award - LG Prada Wins 'Best of the Best' red dot Design Award - At 2007 [http://news.softpedia.com/news/LG-Prada-Wins-039-Best-of-the-Best-039-Award-49763.shtml] [http://www.mobiletechnews.com/info/2007/03/19/140655.html]
* Fashion phone of the year - Mobile Choice (2007) [http://www.mobilechoiceuk.com/News/Best+phones+of+2007+unveiled+at+Mobile+Choice+Awards/841]
* Best fashion phone - What Mobile Awards (2007) [http://www.whatmobileawards.co.uk/2007winners.php]
* Gold for best looking phone - CNET Asia Readers' Choice Award (2007-08) [http://asia.cnet.com/readerschoice/2007/mobiledevices/best_looking_phone.htm]

Pricing

* As of December 2007, it is available offline store for USD $550.

iPhone controversy

LG Electronics has claimed the iPhone's design was copied from the LG Prada. Woo-Young Kwak, head of LG Mobile Handset R&D Center, said at a press conference, “We consider that Apple copied the Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006.”cite news | url=http://www.applematters.com/index.php/section/comments/the-iphone-lawsuits/ | title=The iPhone Lawsuits | publisher=Apple Matters | first=Aaron | last=Wright | date=2007-02-20 | accessdate=2007-06-25] [ [http://www.telecomskorea.com/index.php?option=content&task=view&id=5074&Itemid=42 Telecoms Korea News Service ] ]

LG later claimed that Apple stole both the ideas and concept of the Prada phone. A lawsuit by LG had been rumored prior to this announcement; however, LG has remained silent on whether or not they will file a lawsuit.

References

See also

* Information appliance

External links

* [http://www.pradaphonebylg.com/ Official website of LG Prada Phone]
* [http://www.lge.com/products/model/detail/ke850.jhtml LG KE850 - LG Electronics]
* [http://www.lgpradaforum.co.uk/download.php?id=6 Manual] at [http://www.lgpradaforum.co.uk lgpradaforum.co.uk]
* [http://livedeviant.com/cellphones-gadget/review-the-elegant-lg-ke850-prada-phone.html Review of LG KE850 Prada mobile - livedeviant.com]
* [http://www.mobile-phones-uk.org.uk/lg-prada.htm Review at mobile-phones-uk.org.uk]
* [http://www.mobilephonescale.com/PHONES/LG/KE850_Prada/535/REVIEW LG Prada wiki-review at mobilephonescale.com]
* [http://www.lgpradaforum.co.uk/ LG Prada Forum for support, downloads and general chat about the Prada mobile.]