Rivella

infobox beverage
name = Rivella

type = Soft drink
manufacturer = Rivella SA
origin = SUI
introduced = 1952
variants = Rot, Blau, Grün, Gelb

Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk plasma, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in four varieties:

* Red Rivella, the original version
* Blue Rivella, a low calorie version of Red Rivella
* Green Rivella, which is aromatized with green tea extract
* Yellow Rivella, which is made with soya rather than dairy milk extracts

History

Rivella first appeared in the fifties, and has become since then one of the most popular drinks in Switzerland. [cite web
url=http://www.worldradio.ch/wrs/news/switzerland/rivella-turns-yellow-in-break-with-tradition.shtml?11307
title=Rivella turns yellow in break with tradition
date=2008-08-06
publisher=World Radio Switzerland
accessdate=2008-08-13] Due to the saturation in the swiss market, Rivella SA tried to expand selling its products in other countries, like the UK in 1999 and in the USA five years later, but both attempts failed. [cite web
url=http://www.swissinfo.ch/eng/search/Result.html?siteSect=882&ty=st&sid=6185570
title=Americans fail to get a taste for Rivella
last=Faryal
first=Mirza
date=2005-10-25
publisher=swissinfo
accessdate=2008-08-13] Since then the company concentrates its efforts on Switzerland's neighbors. 90 per cent of Rivella's foreign sales are generated in Netherlands. This amounts to 15 million liters annually.

References

External links

* [http://www.rivella.com/ Rivella website]