Elevator pitch

Elevator pitch

An elevator pitch (or elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words).

The term is typically used in the context of an entrepreneur pitching an idea to a venture capitalist to receive funding. Venture capitalists often judge the quality of an idea and team on the basis of the quality of its elevator pitch, and will ask entrepreneurs for the elevator pitch to quickly weed out bad ideas.

It is said that many of the most important decisions made on the floor of the United States's House or Senate are made "within the span of an elevator ride" as a staff aide whispers into a Congressman or Senator's ear while they head down to the floor to cast their vote.fact|date=February 2007

A variety of other people, including entrepreneurs, project managers, salespeople, evangelists, job seekers, and speed daters commonly use elevator pitches to get their point across quickly.

Elements

An effective elevator pitch generally answers questions such as:
*What the product is
*What it does for the buyer (e.g. the benefits)
*Who we are

References in fiction

An elevator pitch (literally done in an elevator) is a key scene in the movie "Working Girl".

External links

* [http://www.youtube.com/watch?v=Tq0tan49rmc Video] "on how to create an elevator pitch from the" Canadian Broadcasting Corporation
* [http://www.thebusinessmakers.com/2006/12/23/episode-81-rice-alliance-elevator-pitches/ Rice University Audio] "examples of elevator pitches."
* [http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html Elevator Pitch] "article by Chris O'Leary."
* [http://www.startupnation.com/pages/radio/Elevator_Pitch.asp Startup Nation] "article that explains how to deliver a great elevator pitch."
* [http://pitches.techcrunch.com Techcrunch.com] "is a web site that provides examples of elevator pitches."


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Elevator Pitch — Das Fahrstuhl Gespräch (Elevator Pitch oder Elevator Speech auf Englisch) ist ein kurzer Überblick einer Idee für eine Dienstleistung oder ein Produkt und bedeutet „Aufzugspräsentation“. Die Bezeichnung stammt daher, dass der Pitch (das… …   Deutsch Wikipedia

  • Elevator Pitch — A slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator ride, usually 20 60 seconds. In the… …   Investment dictionary

  • Elevator Pitch —    A summary of a business proposition, brief and succinct enough to be delivered in the time taken by an elevator ride, preferably with someone influential. * * * elevator pitch UK US noun [C] INFORMAL FINANCE ► a short description of a product… …   Financial and business terms

  • elevator pitch — /ˈɛləveɪtə pɪtʃ/ (say eluhvaytuh pich) noun a concise presentation of a product, service, project, etc. Also, elevator speech. {imagined as a pitch1 (def. 37) made to someone in the short time available to the presenter as they travel with the… …  

  • Elevator pitch — …   Википедия

  • Elevator (disambiguation) — Elevator may refer to: *Elevator, a transportation device also called a lift , for the vertical movement of goods or people, typically within a building *Elevators (drilling rig), a device used for lifting the drill string on a drilling rig.… …   Wikipedia

  • Pitch — may refer to:In music: * Pitch (music), the property of a sound or musical tone measured by its perceived frequency ** Range (music), the distance from the lowest to the highest pitch a musical instrument can play ** Vocal range, the distance… …   Wikipedia

  • pitch — ▪ I. pitch pitch 1 [pɪtʆ] noun [countable] 1. also sales pitch informal MARKETING what a sales person says about a product to persuade people to buy it …   Financial and business terms

  • Elevator statement — In business jargon an elevator statement (or elevator pitch) is a short concise and compelling statement about a business or a business situation that can be delivered in the time it takes for an imaginary elevator ride. It is intended to make… …   Wikipedia

  • Elevator (aircraft) — Elevators are control surfaces, usually at the rear of an aircraft, which control the aircraft s orientation by changing the pitch of the aircraft, and so also the angle of attack of the wing. An increased wing angle of attack will cause a… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”