- Nestoria
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Nestoria 
Type Private Founded April 2006 Headquarters Clerkenwell, London, UK Key people Javier Etxebeste (co-founder),
Ed Freyfogle (co-founder)Industry Real estate Parent Lokku Ltd. Slogan "The easiest way to find property" Website nestoria.com
also nestoria.com.au / .com.br / .de / .es / .fr / .in / .it / .co.ukType of site Search engine Available in English, French, German, Italian, Spanish, Portuguese Launched June 2006 Current status Active Nestoria is a vertical search engine for real estate. In terms of users, Nestoria is the 5th largest property web site in the UK and the 9th in Spain (comScore, May 2009 [1]).
Contents
Overview
Nestoria aggregates real estate listings from property portals and provides location-based search to Internet users. Results can be sorted by relevance, freshness, distance and type of property.
Company
Javier Etxebeste and Ed Freyfogle, two former Yahoo! executives, founded Lokku Limited in April 2006. Lokku is based in Clerkenwell, London, UK. It is equity backed by private investors from UK and Spain. The first website brand Nestoria UK launched in June 2006, the Spanish website Nestoria España in May 2007 [2], Nestoria Italia and Nestoria Deutschland in summer 2008.[3] [4] In March 2010 the company launched Nestoria Australia[5], followed by Nestoria France[6] in July, Nestoria Brasil [7] in November 2010 and Nestoria India [8] in February 2011.
Websites
Nestoria is a case study of Google Maps API use[9] and of the Yahoo! User Interface library [10]. As a web application hybrid or mashup, Nestoria geo-locates properties on maps and combines them with Point of Interest of transport, schools, hospitals and other local information relevant to homes seekers.
Nestoria, as a typical Web 2.0 operation, co-operates with collaborative projects such as OpenStreetMap (open source mapping) or Geograph British Isles (photographs). It shares its property data via a web service with webmasters or through co-branded property search such as media outlets like The Daily Telegraph, Capital, NWN Media and Channel4 Homes (TV-station). Other Web 2.0 feature include widgets and a Facebook application. The company operates blogs in all the languages it operates in, and regularly interviews thought-leaders from the realm of internet technology and new media businesses.
In addition to the property search engine, Nestoria's team experiments with usability interfaces and the use of APIs in mashups. The team uses the website Lokku Labs to demonstrate the various public projects that reached the status of launched for general use, often in co-operation with external developers and designers [11].
In January 2010 Nestoria won Yahoo!'s UK Application Platform Competition [12]
Criticism
As with other search engines, Nestoria's search index is as updated and accurate as the data obtained from its sources (property portals and websites), which in turn are fed from estate agents' data. The quality of the search results (e.g. if a house is still on the market or already sold) strongly depends on the motivation of local estate agents to upload accurate information and to update them regularly.
In Spain, Brazil, France and Italy, the real estate market is based on non-exclusive contracts between property sellers and estate agents. Estate agents try not to disclose the precise location of the homes on the Internet. This prevents Nestoria from geocoding many properties accurately on a map.
References
- ^ Comscore Real Estate
- ^ Nestoria launches in Spain | Internet Marketing News and Blog | E-consultancy.com
- ^ Nestoria Italia now live | Rentusiast
- ^ Nestoria expands to Germany | The Guardian
- ^ Nestoria Launches in Australia | Property Portal Watch
- ^ Le moteur de recherche immobilier Nestoria arrive en France | TechCrunch France
- ^ Site de busca de imóveis Nestoria chega ao Brasil | Exame.com
- ^ Nestoria’s Property Search Goes Live In India | WATBlog.com
- ^ Google Maps API case study
- ^ Yahoo User Interface interview
- ^ Nestoria launches mashup
- ^ Yahoo! App Wins YAP With Property Map
External links
- Nestoria blog - official UK company blog
- Company profile on CrunchBase
- Yahoo! App Wins YAP With Property Map
- Nestoria partners with NWN - UK company blog
- Interview with a founder - PropertyPortalWatch, Oct 2008
- Nestoria partners with Telegraph - The Guardian newspaper, Nov 2008
- Interview with a founder - The Guardian newspaper, Jan 2008
- podcast interview - Nubricks.com, Sep 2007
- company reviewed - AltSearchEngines.com, Sep 2007
- mashup case study - ProgrammableWeb, Sep 2007
Categories:- Online databases
- Internet search engines
- Property companies of the United Kingdom
- Companies of the United Kingdom
- Companies established in 2006
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