Max Brenner

Max Brenner
Max Brenner store in Parramatta, New South Wales

Max Brenner is an Israeli chocolate shop chain. It is a wholly owned subsidiary of the Strauss Group, Israel’s second-largest food and beverage company.[1] Max Brenner chocolates are marketed as "Chocolate by the Bald Man."[2]

Contents

History

Max Brenner was founded in 1996 in Ra'anana, Israel, by Max Fichtman and Oded Brenner who combined their names.[3] The business began as a small shop selling handmade chocolates.[4] Oded Brenner had spent six years learning the art of chocolate-making in Paris. By 1999, Fichtman and Brenner had opened ten chocolate shops.[5] In 2001, the company became a part of Strauss Group.[6]

Max Brenner operates chocolate boutiques in Israel, Australia, Philippines, Singapore and the United States.[7] In 2010, a new Max Brenner restaurant and chocolate store opened at Ceasar's Palace, Las Vegas.[8] In 2011, another branch opened in Boston.[9]

According to the founders of Max Brenner, "chocolate is not just about taste. It’s a symbol of different aspects in our lives - of romance, of sensuality, of decadence. These aspects actually create the new chocolate culture of Max Brenner."[10] In 2009, Max Fichtman explained the philosophy behind his chocolate enterprise: "Chocolate to me is European so the restaurant is part Parisian cafe. Then I added some 'Charlie and the Chocolate Factory'. I added spices from all over the world that we use to create our chocolates. And then part of it is like a lab - like a drugstore."[11]

Max Brenner chocolates are certified kosher by the Nazareth Rabbinate.[12]

Menu

Max Brenner restaurants offer a vast array of chocolate-based dishes, but no chocolate based entreés. The chocolate menu includes chocolate waffles and crepes, fondues, ice creams, hot chocolate drinks, smoothies and chocolate martinis.[13] Max Brenner's chocolate pizza was featured in a February 2011 segment of Food Network's The Best Thing I Ever Ate/Pizza.[14]

Support for IDF

The Strauss Group's support for the Golani reconnaissance platoon[15] (part of the Israel Defense Forces) has made Max Brenner stores a target of the international Palestinian Boycott, Divestment and Sanctions (BDS) campaign. Activist group, Students for Palestine have organized a series of protests in 2011 outside Max Brenner outlets in Australia, including one in Melbourne where there were 19 arrests.[16][17][18]

The protests have drawn condemnation from Australian Foreign Minister and former Prime Minister Kevin Rudd, who remarked “I don't think in 21st-century Australia there is a place for the attempted boycott of a Jewish business.”[19] In September 2011, the Australian Competition and Consumer Commission said that "the protesters had not broken federal competition law because the protests did not cause substantial loss or damage to the Max Brenner chocolate stores."[20] Some pro-Palestinian organizations including Australians for Palestine have distanced themselves from the protests but have publicly defended the choice of Max Brenner as a boycott target.[21][22][23] In October 2011, Izzat Abdulhadi, head of the General Delegation of Palestine to Australia said that he is against the "full-scale" BDS campaign, and in particular expressed his anger over the occasionally violent protests at the Max Brenner stores, saying, "BDS is a non-violent process and I don't think it's the right of anybody to use BDS as a violent action or to prevent people from buying from any place."[24]

References

  1. ^ "Strauss Group". Dun & Bradstreet Israel Ltd.. 2010. http://duns100.dundb.co.il/ts.cgi?tsscript=comp_eng&duns=600008874. Retrieved 2011-08-11. 
  2. ^ You Can Almost Eat the Dishes
  3. ^ Milking It
  4. ^ Chocolate pinnacle: Max Brenner's new place takes the treat to a new tier
  5. ^ Trinity Completes Construction of Chocolate-Themed Restaurant
  6. ^ "Max Brenner: About Us". http://www.maxbrenner.com/about.html. Retrieved 29 August 2011. 
  7. ^ "Max Brenner: Branches". http://www.maxbrenner.com/branches.html. Retrieved 19 February 2009. 
  8. ^ "Max Brenner to open large new Las Vegas store". Yedioth Ahronoth. http://www.ynetnews.com/articles/0,7340,L-3851606,00.html. Retrieved 201-10-26. 
  9. ^ Max Brenner International Inc., Bloomberg Business Week
  10. ^ Life is Sweet at Max Brenner, Chocolate by the Bald Man
  11. ^ Chocolate pinnacle: Max Brenner's new place takes the treat to a new tier
  12. ^ Questions about kosher chocolate
  13. ^ Max Brenner International Inc., Bloomberg Business Week
  14. ^ Food Network
  15. ^ Friedman, Ron (14 December 2010). "Strauss reposts IDF-support commitment on website". Jerusalem Post. http://www.jpost.com/Defense/Article.aspx?id=199315. Retrieved 30 August 2011. 
  16. ^ "New information fact sheet about the Max Brenner campaign". Fact Sheets. Students for Palestine. http://www.studentsforpalestine.org/?p=320. Retrieved 12 September 2011. 
  17. ^ McGregor, Ken (22 August 2011). "Boycott boiling point". Adelaide Advertiser. http://www.adelaidenow.com.au/boycott-boiling-point/story-e6frea6u-1226119966357. Retrieved 5 September 2011. 
  18. ^ Brull, Michael. "The campaign against the Max Brenner protesters". The Drum. Australian Broadcasting Corporation. http://www.abc.net.au/unleashed/2847334.html. Retrieved 5 September 2011. 
  19. ^ "Australian lawmakers support Israeli business". JTA. http://www.jta.org/news/article/2011/07/14/3088546/australian-lawmakers-support-israeli-business. Retrieved 30 August 2011. 
  20. ^ Max Brenner demonstrators did not break law, Aussie panel finds
  21. ^ Flitton, Daniel (11 July 2011). "Citizen Rudd's sweet support for cafe". The Age. http://www.theage.com.au/national/citizen-rudds-sweet-support-for-cafe-20110714-1hg3l.html. Retrieved 12 September 2011. 
  22. ^ Sabawi, Samah (16 August 2011). "Murdoch Press and the Fictional Jewish Chocolatier". The Palestine Chronicle. http://www.palestinechronicle.com/view_article_details.php?id=17063. Retrieved 12 September 2011. 
  23. ^ "Press Council adjudication No 1513". The Australian. 14 November 2011. http://www.theaustralian.com.au/media/press-council-adjudication-no-1513/story-e6frg996-1226194036536. Retrieved 16 November 2011. 
  24. ^ Palestinian consul rejects BDS violence


External links


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Max Richter (Komponist) — Max Richter (* 1966 in Deutschland) ist ein britischer Komponist. Er komponierte unter anderem die Musik für den Animationsdokumentarfilm Waltz with Bashir von Ari Folman. Inhaltsverzeichnis 1 Leben 2 Soloarbeiten 3 Filmmusik …   Deutsch Wikipedia

  • Max Petitpierre — (February 26, 1899 March 25, 1994) was a Swiss politician, jurist and member of the Swiss Federal Council, heading the Political Department (Ministry of Foreign Affairs) (1944 1961). Max Petitpierre He was elected to the Swiss Federal Council on… …   Wikipedia

  • Max Maercker — Max(imilian) Heinrich Maercker (* 25. Oktober 1842 in Calbe/Saale; † 19. Oktober 1901 in Gießen) war ein deutscher Agrikulturchemiker. Inhaltsverzeichnis 1 Lebensweg 2 Forschungsleistungen 3 Ehru …   Deutsch Wikipedia

  • Max Ferdinand Perutz — (* 19. Mai 1914 in Wien; † 6. Februar 2002 in Cambridge) war ein britischer Chemiker österreichischer Herkunft. Leben 1962 erhielt er gemeinsam mit John Cowdery Kendrew den Nobelpreis für Chemie. Anlass für die Auszeichnung waren seine… …   Deutsch Wikipedia

  • Max Petitpierre — (* 26. Februar 1899 in Neuenburg; † 25. März 1994 ebenda, heimatberechtigt in Neuenburg und Couvet) war ein Schweizer Politiker (FDP). Er war Mitglied der Zofingia. Leben In den 1930er …   Deutsch Wikipedia

  • Max Delbruck — Max Delbrück Max Delbrück (4 septembre 1906 – 9 mars 1981) était un biophysicien germano américain, co lauréat avec Alfred Hershey et Salvador Luria du Prix Nobel de physiologie ou médecine en 1969. Sommaire …   Wikipédia en Français

  • Max Morsches — (* 14. Februar 1946 in Bensberg) ist ein deutscher Heimatforscher und Genealoge. Inhaltsverzeichnis 1 Leben 2 Auszeichnungen 3 Einzelnachweise …   Deutsch Wikipedia

  • Max Pauly (Optiker) — Max Pauly (* 15. November 1849 in Halle an der Saale; † 26. April 1917 in Jena) war ein deutscher Lebensmittelchemiker, Industrieller und Optiker [1]. Inhaltsverzeichnis 1 Jugend und Arbeit in der Zuckerproduktion 2 Linsen für die Astronomie …   Deutsch Wikipedia

  • Max Naumann — (12 January 1875 May 1939) was the founder of Verband nationaldeutscher Juden (League of National German Jews), which called for the elimination of Jewish ethnic identity through Jewish assimilation. The league was outlawed by the Nazis on 18… …   Wikipedia

  • Max Theiler — (30 janvier 1899 à Pretoria 11 août 1972 à New Haven, Connecticut, États Unis) est un médecin américain d origine sud africaine. Il a reçu le Prix Lasker en 1949 et le prix Nobel de physiologie ou médecine de 1951[1]. Biographie Professeur de… …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”