- Rockcorps
Infobox_Company
company_name = RockCorps
company_type =Privately held companies
foundation = (2003)
location =New York, New York
homepage = [http://www.rockcorps.com/ www.rockcorps.com]RockCorps is a
production company with a pro-social twist. RockCorps uses the call to action of: “Give 4 Hours, Get 1 Ticket. ”About
Based in
New York andLos Angeles , the company encourages community involvement among youth and young adults through the power of music. People who contribute four hours ofcommunity service at one of the company’s volunteer events earn a ticket to one of its exclusive concert events. Parker-McClain, D. “The Volunteer Ticket”, Pollstar, July 9, 2007] The volunteer events are all done in partnership with localnon-profit organizations. Non-Profit partners in various cities have included: Partnerships for Parks, Social Change Media, WattsBoys and Girls Club ,Heal the Bay , Big Kidz and Reynoldstown Revitalization Corporation.RockCorps’ funding comes from partnering with like-minded brands who are seeking to create innovative marketing programs Nagy, E. “People Have the Power”, Billboard, September 8, 2007] that inspire social change. Its first nationwide effort was launched in 2005 with partner
Boost Mobile . The movement is called Boost Mobile RockCorps (BMRC) and it demonstrates to young people ways in which they can proactively contribute to their neighborhoods and positively transform society without being wealthy or famous.RockCorps is expanding to the
UK in 2008, announcing in April its partnership with mobile operator Orange. The Orange RockCorps program will kickoff inLondon in late summer/early autumn of 2008. The event will be marketed via terrestrial/digital tv, radio, online and outdoor. Kemp, E. “Orange to offer gig tickets for charity work”, Marketing, April 29, 2008]In 2006, BMRC released a study that highlights the impact of the program on today’s young people. Findings suggest close to 80% of BMRC volunteers are likely to volunteer again in the future - without a concert ticket.Andrews, A. “Rock Corps Rocks the Kodak Theater”, Los Angeles Wave, April 12, 2007] An extension of the program, RockStar, was launched in
September 2007 . Anyone who does four hours of volunteer work is eligible to participate.Leadership
RockCorps was founded by: Stephen Greene (CEO), Grady Lee (COO), movie and video director Chris Robinson, Haley Moffett, Paul Hunter, Toby Garrett and Noel Eisenberg.
History
RockCorps sprang from the work of the Greenbucks FoundationHarris, M. “Hard work is music to their ears”, Baltimore Sun, June 25, 2007] . Active in the mid- ‘90s, Greenbucks staged its initial free concerts in Telluride and encouraged local residents to clean up the outdoor concert space in order to earn a ticket.
In 2005, the company partnered with
Boost Mobile , a wireless telecommunications brand dedicated to boosting the lives of today’s youth. In its first year, the Boost Mobile RockCorps movement touched sixU.S. cities and had 6,000 volunteers who generated 24,000 hours of service. In 2007, Boost Mobile RockCorps expanded the program to 11 cities and over 15,000 youth.BMRC Concerts
2008
June 20, 2008
Los Angeles Gibson Amphitheatre "'Common--
Akon --Flyleaf --
Three 6 Mafia--Puddle of Mudd --2007
October 6, 2007
New York Radio City Music Hall "'Biz Markie --Hurricane Chris--Angels & Airwaves --Nick Cannon --Yung Joc --Jus Blaze--Marley Marl--Swizz Beatz --Jadakiss --Eve--Keyshia Cole --Fabolous --The Red Jumpsuit Apparatus --Busta Rhymes --Ludacris ""'June 9, 2007"
Atlanta
The Fox Theatre
"'Lil Wayne --Eve--Jim Jones--Nick Cannon --Questlove --Young Jeezy --Rich Boy --Busta Rhymes --
Rick Ross--Huey""'March 30, 2007"
Los Angeles
Kodak Theatre
"'DJ
Clinton Sparks --+44--Young Jeezy --Korn --Nas --
The Game--DJ Quik and AMG--Rise Against --Xzibit --2006
September 23, 2006
New York Radio City Music Hall
"'DJ
Clinton Sparks --Nelly--Panic! at the Disco--Kelis --Nas --T.I. --Taking Back Sunday --Fabolous--Young B--Young Jeezy --Paul Wall--Don Omar--Papoose--DJ WebstarJune 16, 2006
Atlanta The Fox Theatre
"'Lil’ Jon--Paul Wall--Slim Thug--Jermaine Dupri--
The Game--Young Jeezy --Lil Wayne --Big Boi and the Purple Ribbon All-Stars--Keyshia Cole--Young Dro2005
""'September 24, 2005"
New York Radio City Music Hall
"'Kanye West --Travis Barker andDJ AM --Paul Wall--Faith Evans--Fat Joe --Terror Squad--Fabolous--The Lox--Slim Thug--Young Jeezy -T.I. Television Specials
*Boost Mobile RockCorops Concert – MTV2, 2005, Radio City Music Hall
*Boost Mobile RockCorps Concert – MTV2, 2006, Radio City Music Hall
*V-UP, NYCTV, 2006
*Boost Mobile RockCorps Concert – MTV2, 2007, Kodak TheatreExternal links
* [http://www.rockcorps.com/ RockCorps Website]
* [http://www.boostmobilerockcorps.com/ Boost Mobile RockCorps Website]
* [http://www.orangerockcorps.co.uk/ Orange RockCorps Website]
* [http://profile.boostmobilerockcorps.org/rockstar.asp RockStar Website]
* [http://imdb.com/company/co0180877/ RockCorps on IMDB]References
Wikimedia Foundation. 2010.
