Rolly (Sony)

Rolly is an egg-shaped digital robotic music player made by Sony, combining music functions with robotic dancing. It has several motors that allow it to rotate and spin, as well as two bands of LED lights running around its edge and cup-like "wings" (or "arms" according to the Sony sonystyle USA website) which can open and close on either end, all of which can be synchronized to the music being played.

Sound-sensitivity components detect beat, rhythm, voice and pitch, which can be used to have the device automatically react to music. It also has a G force sensor (accelerometer) which detects if the player is moving up or down. Preprogammed movements along with music can be downloaded from personal computers using Bluetooth. It has two gigabytes of flash memory to store music files. [ [http://www.thewest.com.au/default.aspx?MenuID=27&ContentID=40047 thewest.com.au, Sony unveils new twisting music player] ]

On August 20, 2007, Sony launched an initial teaser advertising campaign for the product. [ [http://www.engadget.com/2007/08/20/sony-launches-rolly-teaser-campaign-makes-girls-chicken-dance/ Sony launches Rolly teaser campaign - makes girls chicken dance - Engadget ] ] By September 2nd the advertisement was the 3rd most popular video on YouTube, with 123,000,000 views. . The product was unveiled on September 20, 2007, and went on sale in Japan on September 29, and its currently for sale at the Sony sonystyle USA website [http://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&productId=8198552921665327120&langId=-1 SEP-30BTWHI | Rolly™ Sound Entertainment Player - White | Sony | SonyStyle USA ] ] for $399.99 USD. Its available in black and in white. Sony offers the "Engrave it." option for this item, and a number of accessories, including "arms" in different colors.

References

External links

* [http://www.sonystyle.com/webapp/wcs/stores/servlet/SYRPBrowseFileView?catalogId=10551&storeId=10151&langId=-1&searchString=&searchType=&currentPageNum=1&viewAll=n Motion files]

* [http://www.youtube.com/watch?v=8HviBqCQ_iQ Head and Neck Sessions vs. Sony Rolly]

* [http://www.dailymotion.com/video/x6fl2i_sony-rolly-takes-disco-to-the-stree_shortfilms Sony Rolly takes disco to the streets]

* [http://www.youtube.com/watch?v=_WRsGLQRXCA Sony Rolly dances to Footloose]