Gudang Garam

Gudang Garam

Infobox_Company
company_name = Gudang Garam, Tbk.
company_type = Tobacco industry/Public idx|GGRM
foundation = Tjoa Ing Hwie (1958)
location = flagicon|Indonesia Kediri, Indonesia
key_people = flagicon|Indonesia Rachman Halim, CEO (1984–2008)
revenue = profit Rp 20,512.18 billion (Q3 2006)
net_income = profit Rp 900.31 billion (Q3 2006)

Gudang Garam (Indonesian for "salt warehouse") is a major Indonesian "kretek" (clove cigarette) manufacturer. It was founded on 26 June 1958 by Tjoa Ing Hwie, who later changed his name to Surya Wonowidjojo. In 1984, control of the the company was passed to Wonowidjojo's son, Rachman Halim, who subsequently became the richest man in Indonesia. Halim headed the company until his death in 2008.

History

In his late twenties, Wonowidjojo got his big break when his uncle offered him a job working with tobacco and sauce at his "kretek" factory Cap 93. Cap 93 was one of the most famous "kretek" brands in East Java. Hard work and diligence was soon rewarded by promotion to Head of Tobacco and Sauce and eventually led to him becoming a company director.

Wonowidjojo left Cap 93 in 1956 taking fifty employees with him. He immediately started buying land and raw materials in Kediri and soon after began producing his own "klobot kretek" which he marketed under the brand name "Inghwie". Two years later he re-named and registered his company as "Pabrik Rokok Tjap Gudang Garam" and a legend was born.

The story behind the name "Gudang Garam" deserves a special mention. One night, Wonowidjojo had a dream in which the old salt warehouse which stood across the way from Cap 93 featured prominently. Subsequently, Sarman, one of the original fifty employees who had followed him when he left Cap 93, advised him to put a picture of the warehouse on every packet of his "kretek" to secure good fortune. Wonowidjojo thought this was a good idea and asked Sarman to design the logo.

"Gudang Garam" grow rapidly and by the end of 1958 it had 500 employees producing over 50,000,000 kretek annually. By 1966, after only eight years in production, "Gudang Garam" had grown to be the largest "kretek" factory in Indonesia with an annual production of 472 million sticks.

By 1969, "Gudang Garam" was producing 864 million sticks a year and was indisputably the largest "kretek" producer in Indonesia.

In 1979, Wonowidjojo completely renovated "Gudang Garam's" production system, ordered thirty rolling machines and developed a new formula for his machine-made "kretek".

Products

Since the Asian economy crisis in 1998, Gudang Garam has lost half of its market share from nearly 50% to nowadays at only less than 25%.

Despite being a relative latecomer to the game of "kretek", "Gudang Garam" was now clearly one of the top three producer of kretek in Indonesia and one of the top ten largest cigarette manufacturers in the world.

Their most popular brand is Gudang Garam Merah, an unfiltered kretek, with 35 mg of tar per cigarette.

They also sell a premium filtered brand, Gudang Garam Surya, as well as some other less popular brands.

Other interests

Gudang Garam owns one of the top five badminton clubs of Indonesia. Suryanaga Gudang Garam is based in the capital city of East Java, Surabaya.

External links

* [http://www.asiaweek.com/asiaweek/magazine/nations/0,8782,109283,00.html Article in "Asiaweek"]
* [http://www.gudanggaramtbk.com/index.php?act=home GudangGaramTBK.com]
* [http://www.coffeecigarette.com kretek cigarette]


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Gudang Garam — Logo Gudang Garam ist eine indonesische Nelkenzigaretten Marke (Kretek). Inhaltsverzeichnis 1 Geschichte 2 …   Deutsch Wikipedia

  • Rachman Halim — This is a Chinese Indonesian name; the family name is Cai (surname). Rachman Halim 蔡道行[1] Residence Indonesia …   Wikipedia

  • Indonesische Superliga 2007 — Die Indonesische Superliga 2007 war die Erstauflage dieser Mannschaftsmeisterschaft für indonesische Klubteams. Die Finalrunde fand vom 21. Juni bis zum 30. Juni 2007 in Jakarta statt. Inhaltsverzeichnis 1 Herrenteams 1.1 Vorrunde 1.2 Finale …   Deutsch Wikipedia

  • Surya Wonowidjojo — (15 August 1923–29 August 1985) was a Chinese born Indonesian businessman.Wonowidjojo, sometimes spelt Wonowidjoyo, was a Chinese Indonesian (Hokchia totok) born Tjoa Ing Hwie or Tjoa Jien Hwie (zh c|蔡雲輝Leo Suryadinata. Prominent Indonesian… …   Wikipedia

  • Nelkenzigarette — Nelkenzigaretten des Herstellers Djarum, dem drittgrößten hinter Gudang Garam und Sampoerna Nelkenzigaretten (indonesisch: Kretek) sind Zigaretten, die neben Tabak geschrotete Gewürznelken enthalten. Der indonesische Tabak wird zur… …   Deutsch Wikipedia

  • Kretek — Les kreteks, souvent appelées cigarettes aux clous de girofle, sont des cigarettes indonésiennes faites d un mélange complexe de tabac, de clou de girofle et d une sauce aromatique. Leur nom est une onomatopée reproduisant le crépitement que font …   Wikipédia en Français

  • Барака (фильм) — У этого термина существуют и другие значения, см. Барака. Барака Baraka …   Википедия

  • Susilo Wonowidjojo — This is a Chinese Indonesian name; the family name is Cai (surname). Susilo Wonowidjojo 蔡道平[1] Residence Indonesia …   Wikipedia

  • Jussi Välimäki — Välimäki au rallye de Finlande 2006 Jussi Välimäki, né le 10 septembre 1974 à Tampere, est un ancien pilote de rallyes finnois. Sommaire …   Wikipédia en Français

  • Baraka (film) — Infobox Film name = Baraka caption = Theatrical release poster director = Ron Fricke writer = Constantine Nicholas Genevieve Nicholas music = Michael Stearns, Dead Can Dance producer = Mark Magidson released = 1992 runtime = 96 min country =… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”