Svedka

Svedka is a brand of vodka manufactured in Lidköping, Sweden and owned by New York-based Constellation Brands.The spirit is 80 proof (40% alcohol). A one litre bottle is produced using about 1.5 kg of wheat and spring water. Svedka is bottled unflavored, as well as in citron, clementine, raspberry, and vanilla flavors.

It is manufactured by the Swedish Farmer's Co-op (Lantmännen) by order of Constellation Brands.

Svedka has received several industry awards, including a rating of 93 points from Wine Enthusiast in 1999 and 2004, and a Silver Medal in the International Wine and Spirit Competition.

Svedka was acquired by Constellation Brands in March 2007 for about $384 million. [http://www.cbrands.com/CBI/constellationbrands/HomePage/BrandNews/Brand_News_SVEDKA_Vodka.html] [http://biz.yahoo.com/ap/070319/constellation_brands_svedka.html?.v=1]

It is probably best known in the US for the ad campaign created by the New York-based agency Amalgamated introduced in late 2005, with a futuristic "spokesbot" designed by Stan Winston. The ads make the claim that in the year 2033 Svedka will be the most popular vodka in the world. The ads poke fun at baby boomers, Scientologists and numerous other current pop-culture targets.

External links

* [http://svedka.com Svedka's Official Site] (Requires Flash)