Consumer-generated marketing

Consumer-generated marketing

Consumer Generated Marketing is a term used when average people create advertising for companies. This can include images, video, blogs, etc. Examples include Diet Coke and Mentos videos, the I've Got a Crush On Obama video, Star Wars fan films. For example, Joel Moss Levinson won 11 consumer generated marketing contests, and earned more than $200,000 in money and prizes, by creating corporate jingles and short commercials.[1][2] The commercials are an example of user-generated content.

References

  1. ^ Clifford, Stephanie (October 27, 2008). "Finding a Gold Mine in Digital Ditties". New York Times. http://www.nytimes.com/2008/10/28/business/media/28video.html?em. Retrieved 2008-10-28. "So far, Mr. Levinson, a college dropout with dozens of failed jobs on his résumé, has won 11 contests — earning more than $200,000 in money and prizes. His success has made him into the digital age version of Evelyn Ryan, the woman from Defiance, Ohio, who supported her family by winning commercial jingle contests in the 1950s and ’60s." 
  2. ^ "Internet Crush: Joel Moss Levinson". New York Magazine. http://nymag.com/daily/intel/2008/10/internet_crush_joel_moss_levin.html. Retrieved 2008-10-28. 

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