- Entitativity
Entitativity means the consideration of something as pure
entity , i.e., the mentalabstraction from attendant circumstances. Inpsychology , it typically refers to "the perception of a group as pure entity" (anentitative group), abstracted from its attendantindividual s. It is different from holisticperception . Operationally, entitativity can also be defined as "perceiving a collection of social targets (e.g., individuals) as possessing unity and coherence (e.g., a group)".There are two proposed antecedents for the entitativity perception ( [http://scholar.google.com/scholar?hl=en&lr=&q=2006+Ip+Chiu+Wan&btnG=Search Ip, Chiu, & Wan, 2006] ):
*physical similarity
*goal/behavior similarity.References
*Ip, G. W. M., Chiu, C. Y., & Wan, C. (2006). Birds of a feather and birds flocking together: Physical versus behavioral cues may lead to trait- versus goal-based group perception. "
Journal of Personality and Social Psychology , 90," 368-381.
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