Opportunity success rate

Opportunity success rate

contextThe opportunity success rate is the number of won opportunities as a percentage of the number of won and lost opportunities.

Description

The opportunity success rate provides information about won and lost opportunities. The KPI helps the user to assess the sales performance and identify where the company is having difficulty generating sales.

Calculation Formula

extstyle{mbox{Opportunity Success Rate } = frac{mbox{Number of Opportunities-Status Won{mbox{Number of Opportunities-Status Won and Lost imes mbox{100

* Unit of Measure: %

Direction of Improvement

Usually one will maximize the success rates of opportunities.

Industry Relevance

Using the opportunity success rate is reasonable only within those countries with long pre-sales cycles.


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