Proxicom

Infobox_Company
company_name = Proxicom
company_
company_type = Private
foundation = 1991
location =
key_people = Paul Cooley, CEO
Paul Murray, CFO
Blue Van Dyke, EVP, Sales and Marketing
Ann Gaglioti, EVP, Operations
Tim Warder, SVP, Corp. Strategy
industry = Automotive, Financial Services, Retail & Consumer Goods, Healthcare, Technology & Media, Government, Energy & Utilities, and Industrial Materials & Goods
products = Interactive Strategy & Optimization; Creative Design & User Experience;Marketing Services; Technology, Development & Systems Integration
homepage = [http://www.proxicom.com/ www.proxicom.com]

Proxicom, Inc. is an interactive agency that develops custom-tailored interactive and web-enabled solutions for Global 1000 organizations. Founded in 1991 by American entreprenuer and philanthrophist Raul Fernandez (entrepreneur), Proxicom is considered one of the original interactive professional services organizations from the dot com era. Proxicom provides creative, strategic, technical, analytical and marketing solutions across a number of select industries including: Automotive, Financial Services, Retail & Consumer Goods (CPG), Healthcare, Technology & Media, Government, Energy & Utilities, and Industrial Materials & Goods.

History of Proxicom

Overview

Proxicom, originally known as Proxima, was conceived as a systems integrator based in Reston, Virginia. During the mid- and late nineties, Proxicom grew dramatically as it focused on the design and development of websites for companies including MCI, America Online, Marriott, Prudential, Morgan Stanley, and ExxonMobil.

In 1998, Proxicom expanded rapidly, purchasing two organizations based on the west coast of the United States. The first acquisition was a technical integration firm located in San Francisco, California named Ibis Consulting. The second purchase was a user experience and creative design boutique entitled Ad Hoc based in Sausalito, California. With these additions, Proxicom established a nationwide presence with 7 office locations and greater than 1,500 staff personnel.

On April 14, 1999, Proxicom became a publicly traded organization listed on the NASDAQ stock exchange under the trading symbol PXCM. This IPO netted Proxicom investors $58.5 million and Proxicom became known as one of the “little five”—competing against the likes of MarchFirst/CKS-Web, Sapient, Scient, and Viant—within the interactive consulting arena.

At the conclusion of 2000, Proxicom generated more than $200 million in revenue across approximately 1,700 consultants.

The Dot Com Bubble

In April 2001, Proxicom was purchased by Dimension Data, a South African based networking services company. Dimension Data focused on the design, development, and construction of networking systems for global organizations. The goal of the Proxicom purchase was to quickly establish a services practice and brand presence within the United States.

The Rebirth

The year 2004 brought new life to Proxicom as The Gores Group LLC ( [http://www.gores.com Gores' Web Site] ), a privately held investment firm based in Los Angeles, California, purchased Proxicom from Dimension Data. In 2005, Proxicom expanded its industry offerings through the purchase of a healthcare services firm, Daou Systems, Inc. Through diligent management and financial oversight, Proxicom leadership and the Gores Group successfully navigated the hurdles of the .com era to reestablish Proxicom within the interactive agency space.

Today

Proxicom was acquired by iCrossing in mid-2007 [iCrossing Press Release [http://news.icrossing.com/press_releases_2007.php?press_release=icrossing-acquires-web-development-leader-proxicom iCrossing Inc. Acquires Web Development Leader Proxicom ] ] . The Proxicom brand has been once again retired.

ervices

Interactive Strategy & Optimization

Proxicom provides a comprehensive suite of strategic services designed to maximize online business results. Using a combination of marketing and industry insights, end-user scenarios and testing, prioritized business requirements, and measurable analytics, Proxicom partners with clients to create achievable roadmaps which meet specific business objectives, optimizes results,and further deepens customer engagement.

Creative Design & User Experience

Proxicom offers a number of creative and user experience services focused around brand strategy, brand design and development, creative/interface/web design, rich internet application/Flash design, information architecture, interface usability analysis and testing, online ad design, and marketing integration.

Marketing Services

Proxicom enhances brand power through services like search engine optimization (SEO), search engine marketing (SEM), online media, planning and buying, emerging technologies development and execution, affiliate program development, and e-mail campaign creation/management.

Technology, Development & Systems Integration

Proxicom designs, builds, integrates and maintains robust internet and business-focused applications. These solutions are developed through the use of cutting edge technologies encompassing the latest technical architecture(s), coding techniques, content management systems (CMS), databases, security protocols, hardware, and third party tools.

ample of Clients

Recent Developments

"iCrossing acquires Proxicom 7/30/2007" [http://www.icrossing.com/ iCrossing]

"Proxicom Puts the "Zoom Zoom in Mazda's New Mobile Web Site 3/8/2007"

Interactive Agency Overcomes Interoperability Hurdle, Delivers New Marketing Channel. [http://www.proxicom.com/index.aspx?pageId=news Full Story] .

[http://www.proxicom.com/index.aspx?pageId=news More Proxicom, Inc. Press Releases]

External links

* [http://www.daou.com Daou] - "Daou's Home Page"
* [http://www.gores.com The Gores Group] - "The Gores Group Home Page"

References

*Mazda North America Operations (MNAO), [http://mazdanews.com/node/view/421 "Mazda Chooses Proxicom To Put Zoom Zoom In Its New Mobile Web Site"] , March 2007
*Philadelphia Business Journal, [http://philadelphia.bizjournals.com/philadelphia/stories/2005/08/08/daily30.html "Proxicom Will Buy Daou"] , August 2005
*EContent Digital Content Strategy & Resources, [http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=6907 "Verity and Proxicom Partner on Health Plan Provider Portal"] , July 2004
*ClickZ Network, [http://www.clickz.com/showPage.html?page=1440461 "Proxicom Company Profile"] , August 2002
*Microsoft News, [http://www.microsoft.com/Presspass/press/2000/feb00/proxicompr.mspx "Proxicom and Microsoft Form Strategic Alliance"] , February 2000
*NASDAQ, [http://ipo.nasdaq.com/Fundamentals.asp?cikid=8156&fnid=5415&coname=PROXICOM+INC&selected=PXCM&market=Nasdaq+National+Market "NASDAQ Company Profile"] , April 1999
*Smartmoney, [http://www.smartmoney.com/stockscreen/index.cfm?story=19990901intro "A Better Internet Neighborhood?"] , September 1999

;Footnotes