Füritechnics

Infobox Organization
name= Füritechnics Pty. Ltd.


image_border=
size=
caption= Logo of Füritechnics Pty. Ltd.


msize=
mcaption=
motto= "Leading innovators & experts in pro cook's tools"
formation= July, 1996
extinction=
type= Knife Manufacturer and Developer
headquarters= Brisbane, Sydney
location= Australia
membership=
language= English
leader_title=
leader_name= Mark Henry
key_people=
num_staff=
budget=
website= http://www.furitechnics.com.au/

Füritechnics Pty Ltd is an Australian manufacturer and developer of kitchen knives [http://www.dining-downunder.com/index.php?id=141 History and Development of Furitechnic.] ] that sells under the abbreviated name "Füri" [http://www.ipaustralia.gov.au/media/pages/innovations/furitechnics.htm Furitechnic on IP Australia] ] .

History

The company was founded by a mechanical engineer named Mark Henry, in July 1996, in Brisbane. They soon developed themselves as the leading knife manufacturers in Australia. [http://www.austrade.gov.au/Aussies-carve-niche-knife-market/default.aspx Aussies carve niche knife market] - Australian export case study] Due to Füritechnics' endorsement by a TV celebrity cook, Rachael Ray, they established an office in the United States, named Füritechnics USA Inc. The headquarters for Füritechnics USA was established in San Francisco in August, 2005.

In March 2006, Füritechnics appointed the largest kitchenware importer in Australia, Sheldon & Hammond, to distribute their product in Australia and New Zealand. [http://www.foodmediaclub.com.au/public/vafma/downloads/vafma_newsletter_issue2.pdf The Vittoria Australian Food Media Awards 2006] - Issue Two, March 2006.] As of July 2006, Füritechnics USA has signed manufacturing representation for the West and East coast regions of the United States, with the Morgan & Sampson firm. [http://www.furitechnics.com.au/images/KitchenwareJulyExec.pdf KitchenWare News] - July 2006]

Products & Technologies

Füritechnics' most well-known product is their East-West knife, a modified santoku blade with a curved edge similar to a French chef's knife.

Some of their larger knives are designed with a copper counterweight ("Coppertail") at the end of the handle; the manufacturer claims that the counterweight can be shaved off as the blade loses mass to sharpening to keep the knife balanced. This is not universal across their several product lines, as some of their less expensive knives use stainless steel counterweights instead.

Endorsements

Füri blades are endorsed by several celebrity chefs around the world, including TV chef Rachael Ray in North America, restaurateur Stephanie Alexander in Australia and Nigella Lawson in Britain. [http://www.alumni.qut.edu.au/eventsawards/alumniawards/2005summary.jsp Profile of Mark Henry] ]

External links

* [http://www.furitechnics.com.au Füritechnics Pty Ltd homepage]
* [http://www.ipaustralia.gov.au/media/pages/innovations/furitechnics.htm IPAustralia profile of the company]
* [http://www.alumni.qut.edu.au/eventsawards/alumniawards/2005summary.jsp Queensland University of Technology 2005 Alumni awards page, featuring bio of founder Mark Henry]

Note