Miller Chill

Miller Chill

Miller Chill is a brand of light lager beer brewed with lime and salt. Miller Chill is brewed by Miller Brewing Company of Milwaukee, Wisconsin, United States, which is part of SABMiller plc, one of the world’s largest brewers.

Origin

Distribution

Miller Chill was the first widely produced beer of its kind in the United States.Fact|date=August 2008 Miller began testing Miller Chill in five major demographics across the southern-portion of the United States - Arizona, Florida, New Mexico, Texas and San Diego, California in March 2007. [ [http://www.brewblog.com/brew/2007/02/miller_introduc.html "Miller Introducing 'Chill'"] , BrewBlog (Miller Brewing Company’s company blog), February 6, 2007] These markets contain a high population of Latino immigrants and Americans of Latino heritage.

In July 2007, Chill began distribution within the contiguous United States. [ [http://www.brewblog.com/brew/2007/04/miller_taking_m.html "Miller Taking Miller Chill National"] , BrewBlog (Miller Brewing Company’s official blog), April 17, 2007]

On November 12 2007 it was released into the Australian market. [ [http://www.bizjournals.com/milwaukee/stories/2007/11/12/daily9.html "Miller Chill being sold in Australia"] , Milwaukee Business Journal, November 12, 2007]

On September 11, 2008 it was released into the Panamanian market. [ [http://www.dealante.com/nodo.php?nodoid=17917] , Dealante.com, September 12, 2008,]

Marketing

Advertising was created by Young & Rubicam of Chicago.

Television and print advertisements use both English and Spanish, sometimes creating portmanteaus such as "beerveza" (beer + cerveza).

Product Information

Per 12 oz. serving Miller Chill contains:
* 110 calories
* 6.5g carbohydrates
* 4.2% alcohol by volume (ABV) (Whereas its nearest competitor, Corona Beer, has 4.6%)

References


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Miller Brewing Company — Industry Alcoholic beverage Founded 1855 Headquarters Milwaukee, Wisconsin …   Wikipedia

  • Miller Lite — logo Manufacturer Miller Brewing Company Introduced 1973 Alcohol by volume 4.2%[1] …   Wikipedia

  • Miller — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. Sur les autres projets Wikimedia : « Miller », sur le Wiktionnaire (dictionnaire universel) En anglais, le mot miller signifie un meunier.… …   Wikipédia en Français

  • Miller Trunk Corridor — Photo looking towards the Miller Hill Mall from the Burning Tree Plaza, around the center part of the corridor The Highway 53 or Miller Trunk Corridor refers to a large agglomeration of retail development in Duluth, Minnesota on and around U.S.… …   Wikipedia

  • Joe Chill — Dieser Artikel oder Abschnitt bedarf einer Überarbeitung. Näheres ist auf der Diskussionsseite angegeben. Hilf mit, ihn zu verbessern, und entferne anschließend diese Markierung. Inhaltsverzeichnis 1 Gegner Batmans im Laufe der Jahrzehnte …   Deutsch Wikipedia

  • Joe Chill — Superherobox no caption = character name = Joe Chill publisher = DC Comics debut = Detective Comics #33 (November 1939), Named: Batman #47 (June July 1948) creators = alter ego = full name = Joseph Chilton species = homeworld = alliances =… …   Wikipedia

  • Joe Chill — es un personaje ficticio de DC Comics, perteneciente a la serie Batman. Es famoso por ser quien asesinó a los padres de Bruce Wayne en el Callejón del Crimen (Crime Alley), lo que lo convierte en el culpable indirecto de la existencia del Hombre… …   Wikipedia Español

  • Columbus Chill — City Columbus, Ohio League ECHL Founded …   Wikipedia

  • The Big Chill (film) — Большое несчастье The Big Chill Жанр драма Режиссёр Лоуренс Кэздан Продюсер Майкл Шамберг …   Википедия

  • Coulee Region Chill — City Onalaska, Wisconsin League …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”