KBWF

Infobox Radio station
name = KBWF


city = San Francisco, California
area = San Francisco/Oakland
branding = "95.7 The Wolf"
slogan = "The Bay Area's Fresh Country"
airdate = 1947
frequency = 95.7 MHz
format = Country
erp = 6,900 watts
haat = 393 meters
class = B
facility_id = 25446
coordinates =
callsign_meaning = Bay Area's WolF
former_callsigns = KGSF (1947-19??)
KXKX (19??-19??)
KEAR-FM (19??-1980)
KKHI-FM (1980-1994)
KPIX-FM (1994-1997)
KOYT(1997)
KZQZ (1997-2002)
KKDV (2002-2003)
KZBR (2003-2006)
KMAX-FM (2006-2007)
owner = Entercom Communications
licensee =
sister_stations = KOIT, KDFC
webcast = [http://957thewolf.com/pages/298454.php Listen Live]
website = [http://www.957thewolf.com 957thewolf.com]
affiliations =

KBWF (95.7 FM, "The Wolf") is a radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area. KBWF airs a country music format.

The station is currently owned and operated by Entercom Communications, and broadcasts from studios at 3rd and Howard in San Francisco, with transmitter on Mount San Bruno.

History

KKHI

The 95.7 FM frequency debuted in 1947 as KGSF Warner Brothers launched the station in San Francisco. There were several ownership changes and call letter changes, including KXKX, KEAR-FM and eventually KKHI-FM. For many years, the station aired a format consisting of classical music [www.bayarearadio.org]

95.7 KPIX-FM

Labor disputes, along with declining advertising support, eventually brought an end to the classical music programming. The station was sold in 1994 to Westinghouse, owners of KPIX-TV, and its format was dramatically changed. The station became KPIX-FM, and flipped to a news/talk format, simulcast with its AM sister station. Hosts included Dr. Laura Schlessinger. During this time, the station briefly attained an all-time ratings high by airing non-stop coverage of the O.J. Simpson murder trial.

Z95.7

The AM/FM KPIX simulcast ended in July 21, 1997, when Westinghouse, now a part of CBS Radio, sold KPIX-FM to Bonneville International, which changed the call letters to KOYT and later KZQZ and adopted a CHR format as "Z95.7." The slogan was "Today's Hit Music" The format lasted until May 15, 2002, when the station flipped to classic hits as KKDV ("95.7 The Drive"), inspired by the success of its Chicago sister station WDRV. Some songs heard on KZQZ (Z95.7) can now be heard on KMVQ.

95.7 Max FM

WDRV's success did not translate to the Bay Area, and a short time later, the station turned to a country music format as KZBR ("95.7 The Bear"). On May 11, 2005, the station adopted a classic hits format, but transitioned into adult hits as "MAX-FM" on April 13, 2006 with the KMAX call sign. [ [http://www.varietyhits.com/variety/markets/sanfrancisco.shtml San Francisco/Oakland - 95.7 Max FM - Variety Hits ] ] KZBR started with a full complement of announcers, but moved to a more-music, DJ-free approach in mid-April, 2006. The familiar voice of "Station 'owner' J J Maxwell" or “Max” was actor John O'Hurley, perhaps best known for his work on “Seinfeld” as catalog king J. Peterman. “It’s unexpected and a bit irreverent,” said Bonneville's Senior Regional Vice President and General Manager Chuck Tweedle. “And very much in the eclectic spirit of MAX 95.7 FM.” [http://www.bayarearadio.org/blog/2006/04/london-latest-to-leave-free-fm-max.html]

In January 2007, Bonneville announced that it would be swapping all three of its San Francisco FM stations, including KMAX, plus $1 million cash, to Entercom Communications for three of Entercom's radio stations in Seattle, Washington, plus Entercom's entire radio cluster in Cincinnati, Ohio. [http://seattlepi.nwsource.com/business/300350_radioswap19.html] Entercom officially took over via LMA on February 26, 2007.

95.7 The Wolf

On March 1, 2007, at 7:50 AM, KMAX flipped formats once again, returning to country as "95.7 The Wolf", and began playing 10,000 country songs in a row, commercial-free, with the first song being "Save A Horse, Ride A Cowboy" by Big & Rich. The launch of "The Wolf", and most of the initial imaging production was created by [http://www.krashcreativesolutions.com Krash Creative Solutions] . The launch of "The Wolf" was also simulcast live from the main stage at the Country Radio Seminar in Nashville, TN and heard by hundreds of radio and record executives.

After playing 10,000 country songs in a row. On April 16, 2007, at 5AM the on-air lineup began, starting with "The Y'all Turnative Morning Show" with Gill Alexander, Lebaron Meyers, Marcus Osbourne, Sue Hall and Eddie King

Airstaff

The current lineup (as of August 2008) is as follows

* Morning Show: "Ken & Corey" with Ken Anderson, Corey Foley & Eddie King
* Mid-Days: Nikki Landry
* Afternoon Drive: JoJo Kincaid
* Overnights: Tim "Goose" Lock
* Fri Nights: "Live At The Saddle Rack" with Keola
* Weekend's/Fill-ins: JD, Lola Montgomery, Pacey, Mike Vincent & Joey Way
* Specialty Shows: "FOX All-Access USA" with Fitz, "The Top 30 Breakdown" with Ken & Corey
* Program Director: Scott Mahalick
* Asst. Program Director: Keola
* Music Director: Nikki Landry

Past personalities

;KKHI Era 1980-1994
*Laura Brodian (1994)
*John Hawkins (1968)
*Jeff Riggenbach (1993-1994)

;KPIX Era 1994-1997
*Don Imus (Morning Host "Imus In The Morning" 1994-1997)
*John Evans (1994)
*Dr. Tara Fields (Mid-day Host 1997)
*Gill Gross (Nighttime Host)
*Tom Leykis (Afternoon Host "The Tom Leykis Show'
*Dr. Laura Schlessinger (Mid-day Host 1994-1996)
*Dr. Nancy Snyderman (Late Morning Host 1997)
*Pat Thurston (Evening Host)

;Z95.7 Era 1997-2002
*Danny (Morning co-host "The Woody Show")
*Jamie (Morning co-host "The Woody Show")
*Michael Mann (Nighttime Host)
*Katie Mason (Mid-day Host, later returns when the station becomes "The Bear")
*Matthew Reid (Afternoon Host)
*Stick (Evening Host)
*Steve Taylor (2001)
*Woody (Morning Host "The Woody Show")

;95.7 The Drive Era 2002-2003
*Roger Coryell (Nighttime Host 2002-2003)
*John Grappone (Morning Host 2002-2003)
*Bill Keffruy (Morning Host 2002)
*Stephen Page (Mid-day Host 2002-2003)
*Jon Russell (Afternoon Host 2002-2003)

;95.7 The Bear 2003-2005
*JD (Afternoon Host 2003-2005, later returns when the station Becomes "The Wolf")
*Forrest Kelly (Nighttime/Mid-day Host 2003-2004)
*Katie Mason (Mid-day/Nighttime Host 2003-2005)
*Mel Mays (Overnight Host 2003-2005)
*Billy Michaels (Nighttime Host 2004-2005) - Now mid-days at 102.5 KNIX in Pheonix, Arizona
*Robin Owen (Morning co-host 2004-2005)
*Rick Taylor (Morning Host "The Bear Morning Show" 2003-2005)

;95.7 MAX-FM Era 2005-2007
*Mike Dawson (Mid-day Host 2006)
*Web Fingers (Morning Host 2005-2006)
*Sue Hall (Morning News, stayed when it fliped to country)
*Teri King (Mid-day/Afternoon Host 2005-2006)
*Janelle Marie (Morning Traffic 2005-2006)

;95.7 The Wolf Era 2007-Present
*Mark "Tic Tak" Allen (Nighttime Host 2007)
*Gill Alexander (Morning Host "The Y'all Turnative Morning Show" 2007-2008)
*Liza Battallones (Weekends 2007-2008)
*Doughboy (Weekends 2007)
*Sue Hall (Morning co-host 2006-2007)
*Lebaron "LB" Meyers (Morning co-host 2007-2008)
*Marcus Osborne (Morning co-host/producer 2007)
*Jeff Perry (Weekends 2007)
*Steve Rockwell (Weekends/Morning co-host 2007-2008)

Logo gallery

References

* [http://web.archive.org Web Archives]
* [http://440.com/sfran.html San Francisco DJ List]

External links

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*
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* [http://www.krashcreativesolutions.com/krash_imaging.php Hear The Launch Of The Wolf]
* [http://www.myspace.com/super_girl_jasmin The Z95.7 MySpace Page]