KAWO

Infobox Radio station
name = KAWO


city = Boise, Idaho
area = Boise metropolitan area
branding = "Wow Country 104.3"
slogan = "Idaho's ONLY source for 104 in a Row!"
airdate = 1979
frequency = 104.3 (MHz)
format = Country music
erp = 52,000 Watts
haat = 786 meters
class = C
facility_id = 63916
coordinates = coord|43|45|18|N|116|05|52|W
callsign_meaning =
former_callsigns = KLTB, KTMY
owner = Peak Broadcasting, LLC
licensee = Peak Broadcasting of Boise Licenses, LLC
sister_stations =
webcast =
website = http://www.wow1043.com/
affiliations =

KAWO (104.3 FM, "Wow Country 104.3") is a commercial radio station located in Boise, Idaho. KAWO airs a country music format branded as "Wow Country 104.3". Until 2007, the station was called "My Country 104.3" and its call letters were KTMY.

History

The station operated with the call letters KLTB as "Kool Oldies 104.3" until January 2006 when then-owner Clear Channel Communications flipped it from oldies to a country format. The new format brought new call letters, KTMY, and new positioning as "My Country 104.3". The station's ratings continued to decline, however, and in March 2007 the station was sold to Peak Broadcasting which controlled the station via an LMA until the FCC gave final approval for the sale.

In late May 2007 KTMY shed its "My Country" imaging to become "WOW Country 104.3". [http://idahoradionews.com/index.php/2007/04/24/my-country-to-get-a-jolt-of-wow/ "My Country to get a jolt of WOW!"] , "Idaho Radio News", April 24, 2007] While this involved a change to the on-air talent lineup, imaging, nickname, jingle package, and call letters the station maintained a country music format. One notable programming feature of the station became 104-minute music sets, a nod to the station's broadcast frequency.Deeds, Michael, [http://www.idahostatesman.com/deeds/story/85854.html "Deeds: WOW. White Stripes, Shorty's, Stigers"] , "Idaho Statesman", May 31, 2007.]

Ratings under the current format have improved sharply, up from a 1.4 12+ rating in Spring 2006 to a 2.0 rating in the Spring 2007 book. [http://idahoradionews.com/index.php/2007/08/18/ratings-mywow-slight-improvement/ "Ratings: My/Wow: Slight improvement"] , "Idaho Radio News", August 18, 2007]

Talent lineup

*Mornings - "The Outlaw" Don Jarrett and Amber Lee
*Middays - Robin Scott
*PM Drive - Tarzan Dan
*Nights - "Ranger Rick" Stewart

References

External links

* [http://www.wow1043.com/ KAWO official website]
*FMQ|KAWO
*FML|KAWO
*FMARB|KAWO