Boylesports

Boylesports

Infobox Company
name = Boylesports

type = Private
foundation = 1989
location = Boylesports, Finnabair Industrial Park, Dundalk, County Louth, Ireland.
industry = Gambling
products = Sports betting, Poker, Casino, Games, Bingo, Mobile and Lottery.
slogan = Ireland's largest independent bookmakers.
homepage = [http://www.boylesports.com/ www.boylesports.com]

Boylesports is Ireland’s largest independent bookmaker. Headquartered in Dundalk, County Louth, Boylesports has 132 retail branches throughout Ireland. To complement its retail services it also offers a Fon-A-Bet service and state of the art online betting, both of which are available to UK customers. [ [http://www.boylesports.com/info/d.asp?show=AboutUs Boylesports.com] ]

History

Boylesports was established by John Boyle in 1989. Its stated mission is to create a “modern sports betting service”. Boylepsorts employs over 600 people and has 132 retail branches in Ireland.

Boylesports betting channels also feature a Fon-A-Bet service, staffed by highly trained and customer friendly agents, and an online betting service. Boylesports' online product range includes Boylesports.com, Boylepoker.com, Boylecasino.com, Boylemobile.com, Boyleskill.com and Boylebingo.com. [ [http://www.boylesports.com/info/d.asp?show=AboutUs Boylesports.com] ]

ponsorship

Barclays Premier League

In May 2007 Boylesports announced a four year contract to sponsor Sunderland A.F.C. in the Barclays Premier League. This deal has seen Boylesports become Sunderland’s official Betting and Gaming partner. Boylesports also provide betting facilities throughout the Stadium of Light.

Sunderland, who have a significant Irish connection through their owners, manager and several players, are seen as an ideal marketing strategy in England. [ [http://www.rte.ie/sport/2007/0412/sunderland.html RTE News: Sunderland Are A Good Bet For Irish Bookies] ]

Boylesports became the new Official Online Gaming Partner of another Premiership team, Aston Villa Football Club, in August 2008.

Irish Football

The Football Association of Ireland, which incorporates the Irish soccer team and the Eircom League of Ireland announced Boylesports as their Official Betting Partner on 29th August 2008.

Racing

Boylesports sponsor the Boylesports.com International at Cheltenham Racecourse, the second richest hurdle race in the world after the Champion Hurdle.

Other major sponsorship deals include the Boylesports Irish Guineas Festival at the Curragh, the Boylesports Champion stakes at Shelbourne Park and the Boylesports International at Dundalk Stadium. [ [http://www.boylesports.com/info/d.asp?show=AboutUs Boylesports.com] ]

Poker

Boylepoker, a member of the Boylesports group, sponsor 2008 WSOP bracelet winner Marty Smyth. The Belfast man also won the 2007 Irish Poker Open. [http://en.wikipedia.org/wiki/Marty_Smyth]

ee also

*List of Irish companies

External links

* [http://www.boylesports.com/ Official site]
* [http://www.boylesports.com/poker/ Boylepoker.com]
* [http://www.boylesports.com/wwcasino/ Boylecasino.com]
* [http://www.boylesports.com/gaskill/ Boyleskill.com]
* [http://www.boylesports.com/mobile/ Boylemobile.com]
* [http://www.boylebingo.com/ Boylebingo.com]
* [http://www.boylesports.com/lotto/ Boylesports Lottery]

=References=


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