5W Public Relations

5W Public Relations

5W Public Relations, also known as 5WPR, is an American public relations firm originally founded in 2003 by Ronn Torossian, within a Manhattan-based travel agency with three clients and two employees. Since its establishment, the company's business and staff list has grown, with around 80 employees currently. [cite news
url=http://www.highbeam.com/doc/1P1-99963349.html
title=Torossian Taking the PR World by Storm
last=Samarjian
first = Natalie
publisher="The Armenian Reporter"
date=June 26 2004] "O'Dwyer's", a PR industry trade publication, reported 2007 billings exceeded US$11.5 million,cite web
url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm
publisher="O'Dwyer's PR Report"
title=PR Firm Rankings - Independent PR Firms] and ranked the firm first among firms specializing in professional services, [cite web
url=http://www.odwyerpr.com/pr_firm_rankings/profsvcs.htm
publisher="O'Dwyer's PR Report"
title=PR Firm Rankings - Professional Services PR Firms] and seventh in entertainment and cultural PR. [cite web
url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm
publisher="O'Dwyer's PR Report"
title=PR Firm Rankings - Entertainment/Cultural PR Firms] The company was listed on the 2007cite web
url=http://www.inc.com/inc5000/2007/company-profile.html?id=200701530
title=No. 153 5W Public Relations
publisher="Inc"
year=2007] and 2008 [http://www.inc.com/inc5000/2008/company-profile.html?id=200812370] "Inc" lists of fastest growing companies.

Clients

According to Torossian, the firm's corporate, technology and consumer clients (such as Microsoft, VeriSign, and EDS) account for 97 percent of the company's revenue,cite news
url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm
title=The Bad Boy of Buzz and His PR Problem
publisher="Businessweek"
date=2007-11-12
coauthors =Lena Gersten] but the firm also represents entertainers, Jewish groups and politicians. [cite news
url=http://www.forward.com/articles/13734/
title=Flacks for Agriprocessors Admit Online Impersonation of Meat Company’s Critics
publisher="Forward"
date=2008-07-11
first=Nathaniel
last=Popper
coauthors =Lena Gersten] The firm's first clients included rapper and entrepreneur Sean Combs and his Bad Boy Worldwide Entertainment company. [cite web|url=http://www.forward.com/articles/5408/|title=Publicist Scores With Rappers, Right-wing Politicians |last=Popper|first=Nathaniel |date=2004-02-04|publisher="The Jewish Daily Forward"]

Agriprocessor controversy

In July 2008, blogger Shmarya Rosenberg accused 5WPR of sockpuppeting in the reader comment section of his blog, "Failed Messiah", and impersonating critics of a 5WPR's client, Agriprocessors, a kosher meat processing company that was under federal investigation for worker abuse and hiring illegal immigrants. [cite news
first=Dave
last=Franzman
title=May 16 2008
publisher=KCRG-TV
url=http://www.kcrg.com/news/local/19005394.html
title= Class Action Lawsuit Alleges Abuse, "Immigration Fees"] Rosenberg traced the comments placed under the names of Hechsher Tzedek founder Rabbi Morris Allen and other Agriprocessors critics to IP address used by Juda Engelmayer, 5WPR's senior vice president and executive responsible for the Agriprocessors account.cite news
url=http://www.prweekus.com/5W-faces-accusation-for-blog-misconduct/article/112308/
title=5W acknowledges blog misconduct
first=Frank
last=Washkuch
date=2008-07-11
publisher=PRWeek US] Engelmayer initially blamed an intern, and said the intern was fired immediately. [cite news
url=http://www.jewishberkshires.org/page.aspx?id=179351
title=Agriprocessors' PR Firm Accused of Impersonating Rabbi
first=Ben
last=Harris
publisher="Jewish Telegraphic Agency"] [cite news
url=http://www.jta.org/cgi-bin/iowa/breaking/109424.html
title=PR firm faces scrutiny
publisher=Jewish Telegraphic Agency
date=2008-07-10] Torossian later issued a statement saying that the firm's "IT department investigated accusations which we have now learned to be true," and that "A senior staff member failed to be transparent in dealing with client matters."cite news
url=http://www.forward.com/articles/13847/
title=Public Relations Firm Criticized
first=Marissa
last=Brostoff
date=July 24 2008
publisher="Forward"
accessdate=2008-09-09] Bob Frause, chairman of the board of ethics and professional conduct of the Public Relations Society of America said, "Based on what I’ve read... I'm concerned that these practices are in opposition to our code of ethics."

References

External links

* [http://www.5Wpr.com 5W Public Relations]


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