Search Engine Strategies

Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.Jefferson Graham (August 14, 2006), [http://www.usatoday.com/tech/techinvestor/2006-08-13-google-search_x.htm Google search ads find momentum] , "USA Today", retrieved March 8, 2008] These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.

History

The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first [http://www.searchenginestrategies.com/sew/sf99/index.html Search Engine Strategies '99 Homepage] ] SES conference was on November, 18 1999 in San Francisco, California and marked the first [SES returns, August 20 - 23, 2007 [http://www.worldwebsiteservice.com/seoblogs.html SES San Jose 2007 Coverage] , Aug 23, 2007. ] [ [http://searchengineland.com/070816-131723.php Goodbye Search Engine Strategies!] , Aug 16, 2007, Search Engine Land] formal occasion that site owners had met with search engines.

The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark in 2001, Germany in 2002, and France, Sweden, Canada [Loren Baker (April 21, 2004), [http://www.searchenginejournal.com/search-engine-strategies-conference-heads-to-canada/470/ Search Engine Strategies Conference Heads to Canada] , "Search Engine Journal", retrieved March 8, 2008] , Italy and China [WebProNews (September 30, 2004), [http://www.webpronews.com/topnews/2004/09/30/meckler-announces-search-engine-strategies-conference-in-china Meckler Announces Search Engine Strategies Conference In China] , "Web Pro News", retrieved March 8, 2008] until 2006. The growth of the industry caused the creation of special niche SES Conferences such as SES Multimedia & Mobile Edition and SES Latino.

The conference is hosted by Incisive Media since 2005 who purchased Search Engine Watch from MecklerMedia (now Jupitermedia) for $43 million [http://www.jupitermedia.com/corporate/releases/05.08.02-jupitermedia-ses.html Sale of Search Engine Strategies trade show and ClickZ.com Network of Web sites, incl. SearchEngineWatch.com] , Press release by Jupitermedia Corporation (Nasdaq: JUPM) , August 2, 2005] that year.

Just over a year after the purchase, Sullivan announced his resignation from guiding the series on August 29, 2006 [ [http://daggle.com/060829-112950.html Leaving Search Engine Watch] , Aug 29, 2006, Daggle: Danny Sullivan's Blog] after a contract dispute but later agreed [ [http://daggle.com/061023-150510.html Daggle] , Oct 23, 2006, Daggle: Danny Sullivan's Blog] to run two further shows in the US and speak at a third during 2007.

On June 7, 2007, Kevin Ryan was named as vice president and global content director for the series. [ [http://blog.searchenginewatch.com/blog/070607-070000 Kevin Ryan Announcement] , June 7, 2007, Search Engine Watch]

"Google Dance"

One of the highlights of the Search Engine Strategies San Jose event, is the party at Google headquarters in Mountain View, CA (Googleplex), dubbed "Google Dance" in reference to the monthly index updates of Google in the past that were also called "Google Dance". The party is free, but only open to SES attendees who did RSVP prior the event or have been invited by Google directly. [ [http://services.google.com/events/ses2006_rsvp Google Dance 2006 RSVP Form] , "Google.com", retrieved March 10, 2008] The first Google Dance was in 2002 during Search Engine Strategies San Jose 2002.

References

ee also

*PubCon
*Search engine optimization
*Social media optimization
*Search engine marketing
*Internet marketing

External links

* [http://www.searchenginestrategies.com/ SearchEngineStrategies.com]