It Bag

It Bag

It Bag is a colloquial term from the fashion industry used in the 1990s and 2000s to describe a brand or type of high-priced designer handbag by makers such as Hermès or Fendi that becomes a popular best-seller.

History

The term was coined in the 1990s with the explosive growth of the handbag market in fashion. Designers vied to produce one bag that would sell hundreds of thousands of units by becoming the bag "of the moment" -- a single handbag style that would spread like wildfire in popularity through the intertwined worlds of fashion and celebrity, aided by clever or just plain lucky marketing. Another way to define them is to say what other bags are not: "They are most definitely not "it bags" in the sense that they become "isn't bags" the next season." (Poppy Harlow)

As consumers have become more demanding, and in the face of structural changes in the handbag market, the "It Bag" is declining in popularity [Citation | first = Monica | last = Corcoran | title = From 'It' to Obit | newspaper= Los Angeles Times | pages = p2 | date = January 20, 2008] . More and more fashion companies are diversifying their offers, and no longer does one style blaze through a season.

Examples

*Hermès "Birkin", named after actress Jane Birkin
*Hermès "Kelly", named after actress and later Princess of Monaco Grace Kelly
*Balenciaga "Motorcycle"
*Botkier "Bianca Satchel"
*Botkier "Trigger"
*Bulga "Butterfly"
*Caprice Bianca "Large Weekender"
*Chanel "2.55"
*Chloé "Edith"
*Chloé "Paddington"
*Fendi "B"
*Fendi "Spy"
*Givenchy "Nightingale"
*Kooba "Sienna"
*Louis Vuitton "Speedy"
* Marc Jacobs "Stam", named after model Jessica Stam
*Marcela Calvet "Fay Dorys" in alligator
*Prada "Fairy Bag"
*Rebecca Minkoff "Morning After Bag"
*YSL "Muse"
*YSL "Downtown"
* Treesje "Asher Grande"

ee also

* Birkin Bag

References

* Eric Wilson, New York Times, "Is This It for the It Bag" Nov. 1, 2007 [http://www.nytimes.com/2007/11/01/fashion/01BAGS.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1206891689-5lylyR7uHFQ+edZdUsZ1eA]
* Poppy Harlow, "The "It" Bag That Isn't" [http://www.showbuzz.cbsnews.com/stories/2007/02/09/style_fashion/main2454999.shtml??source=RSS&attr=_2454999] , Showbuzz.com, February 9, 2007.
* "The It bags...a must?" [http://news.softpedia.com/news/Bag-It-All-Up-45028.shtml] , Softpedia, January 22, 2007
* Hottest "it" bags of the moment [http://handbaggers.com] , Handbaggers


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • bag — bag; bag·as·so·sis; bag·a·telle; bag·di; bag·ful; bag·gage·man; bag·ga·la; bag·gat·a·way; bag·ger; bag·gi·ly; bag·gi·ness; bag·git; bag·gy; bag·gy·wrin·kle; bag·man; bag·net; bag·o·net; bag·pip·er; bag·ti·kan; bag·wyn; car·pet·bag·ger;… …   English syllables

  • BAG Buchhändler-Abrechnungs-Gesellschaft — BAG Buchhändler Abrechnungsgesellschaft mbH Co. KG Rechtsform GmbH Co. KG …   Deutsch Wikipedia

  • Bag in box — Un bag in box de 5 litres de jus de fruit et une poche interne. En emballage, un Bag In Box (littéralement Sac En Boîte) ou caisse outre est un contenant de taille variable (de 1,5 à 1000 litres) constitué d une caisse en carton ondulé et d une… …   Wikipédia en Français

  • Bag Raiders — sind ein australisches House Duo, das 2006 von den DJs Chris Stracey und Jack Glass in Sydney gegründet wurde.[1] Ihre Single Way Back Home wurde in einer Vodafone Werbung verwendet, wodurch der Song an Bekanntheit gewann und bis in die Top 20… …   Deutsch Wikipedia

  • Bag in box — Ziegenfell mit Innenhaut als immerkühler Wasserbehälter Wein in Schläuchen aus Ziegenhaut gab es bereits in der Antike, die moderne Bag In Box Verpackung (BIB) wurde 1955 als Flüssigkeitscontainer …   Deutsch Wikipedia

  • bag — n Bag, sack, pouch denote a container made of a flexible material (as paper, cloth, or leather) and open or opening at the top. Bag is the widest in its range of application and is referable to anything that comes under this general description… …   New Dictionary of Synonyms

  • Bag-In-Box — Die so genannte Bag In Box Verpackung (BIB, engl., dt. wörtlich „Beutel in Schachtel“, auch „Baginbox“, „baginabox“, „bag in tube“) besteht aus einem Innenbeutel aus einem Folienverbundmaterial (aus z. B. Aluminium/HDPE oder Polyethylen (PE) …   Deutsch Wikipedia

  • Bag tag — Bag tags, also known as baggage tags, baggage checks or luggage tickets, have traditionally been used by bus, train and airline companies to route passenger luggage that is checked on to the final destination. The passenger stub is typically… …   Wikipedia

  • bag — [bag] n. [ME bagge < ON baggi] 1. a nonrigid container made of fabric, paper, leather, etc., with an opening at the top that can be closed; sack or pouch 2. a piece of hand luggage; suitcase 3. a woman s handbag or purse 4. a) a container for… …   English World dictionary

  • Bag — (b[a^]g), n. [OE. bagge; cf. Icel. baggi, and also OF. bague, bundle, LL. baga.] 1. A sack or pouch, used for holding anything; as, a bag of meal or of money. [1913 Webster] 2. A sac, or dependent gland, in animal bodies, containing some fluid or …   The Collaborative International Dictionary of English

  • Bag and baggage — Bag Bag (b[a^]g), n. [OE. bagge; cf. Icel. baggi, and also OF. bague, bundle, LL. baga.] 1. A sack or pouch, used for holding anything; as, a bag of meal or of money. [1913 Webster] 2. A sac, or dependent gland, in animal bodies, containing some… …   The Collaborative International Dictionary of English

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”