Croc O' Shirt

The Croc O'Shirt patch

Croc O'Shirt was a line of apparel marketed by Mad Dog Productions, mocking the Lacoste shirts in the early 1980s. When Lacoste sued, the line was terminated. The lawsuit garnered publicity worldwide.^[1]

Croc O'Shirt was introduced in 1980. Sold primarily through mail order, the shirts were a hit with "anti-preppies." In 1983, Lacoste filed suit against the company claiming trademark infringement. The suit was eventually settled out of court, allowing Mad Dog Productions to sell the shirts for another year.^{[citation needed]}

Mad Dog Productions went on to release other novelty items such as the Horse Shirt (a take-off on Polo shirts which attracted a similar lawsuit from Polo Ralph Lauren, Ltd.), the Silent Vigil Foam Rubber wind chimes, and Earl the Dead Cat.^[2][1]

References

1. ^ ^{a b} "Trademarks: Mad Dog on the Run". Time. 18-Jun-1984. http://www.time.com/time/magazine/article/0,9171,951203,00.html. 
2. ^ "Earl the dead Cat". http://www.maddogproductions.com/earl.htm.