Mr. Pizza Korea

Mr. Pizza Korea Co., Ltd. (hangul:미스터피자, "Miseuteo Pija") is a Korean pizza franchise company. Headquartered in Banpo-Dong Seocho-Gu Seoul, Korea, it was established in 1990. It is a restaurant chain making Korean style pizza. Mr. Pizza later opened stores China. After establishing a franchise in Ehwa Women's University, Mr. Pizza opened a store in Beijing, China in 2000. The Mr. Pizza logo, a slanted, stylized 'Pizza & Hand' in 1999, is symbolic of two people (the company and customer) shaking hands and its official slogan is "Made For Women" as of 2004. It is similar to Pizza Hut Korea, JS Food Plan, Chicken Nara, Domino Pizza Korea, Pizza Etang and Reach Beam. The CEO of Mr. Pizza Korea is Hwang Moon Koo (황문구). The popular female actor and celebrity, Moon Geun Young regularly features in the Mr. Pizza commercials. As of 2008, the company owns one restaurant in the United States, in the Koreatown neighborhood of Los Angeles.

Products

*Pizza - Gold Pizza, Screen Pizza, Cheese Cap Pizza, Pastry Pizza, Tortilla Pizza
*Pasta & Rice
*Appetizers
*Beverages - Coca-Cola, Milk, Beer

Competitors

*Pizza Hut Korea
*JS Food Plan
*Chicken Nara
*Domino Pizza Korea
*Pizza Etang
*Reach Beam

Timeline

1990-
*Founding of Mr.Pizza, Korea
*Opening of the restaurant's first branch at Ehwa University

1991-
*Opening of Seocho branch

1992-
*Opening of Donam branch

1993-
*Opening of Nampo branch in Busan, in addition to eight other branches

1995-
*Founding of Avalon Korea, Inc., an affiliate company
*Opening of Jessica Hanuisol branch

1996-
*Beginning of franchise operations
*Opening of Sangjin branch, in addition to eight other branches

1998-
*Launching of Huimori 2000 (geared towards building the greatest number of branches in Korea)
*Trademark registration in China, France and U.S.A.
*Awarded 'Best Customer Satisfaction [Pizza restaurant] ' by the Korean Financial Times

1999-
*New corporate logo and character (design changed to depict a hand flipping pizza dough)
*Opening of the 1OOth Mr.Pizza branch in Korea at Daehangno

2000-
*Opening of the first Mr.Pizza branch in Beijing (Jianguomen branch)
*Opening of the 120th Mr.Pizza in Korea at the Coex Mall

2001-
*Opening of the 2nd Mr.Pizza In Beijing (Wudaokou branch)
*Opening of the 3rd branch in Beijing (Yingke branch)
*Awarded 'Excellent Pizza Restaurant' by Beijing Wanbao, Beijing's leading evening newspaper
*Hosting of 'Helping Boys and Girls Love' Concert

2002-
*Introduction of Pastry Dough
*Introduction of Sweet Potato Pizza
*Introduction of Mexican Tortilla Pizza
*First 'Dough Magic Show Contest'
*Opening of the 4th branch in Beijing (Dongfangguangchang branch)

2003-
*Opening of the 5th branch in Beijing (Wangjing branch)
*Second 'Dough Magic Show Contest'
*Launching of 007 Service Call Center (1577-0077)
*Ranked second by NBCI's Brand Competitiveness Study
*Ranked first in pizza by Sports Seoul's Start Brand Awards

2004-
*Introduction of Feta Rainbow Pizza
*Introduction of Potato Gold Pizza
*Opening of the first 007 Service Shop in Myunmok-dong, Seoul
*Opening of Express Shops in Kwangmyung and East Taegu's KTX station
*Opening of the 200th Mr.Pizza in Korea at Youngdeungpo, Seoul
*Opening of the 6th branch in Beijing (Fangzhuang branch)
*Creation of new brand slogan : "Made for Women"
*Hosted 'Dough Magic Show' to help children in need.
*Designation of the 7th day of eyery month as "Mr.Pizza's Woman's Day"

2005-
*Starts ‘Mr. Pizza Big Brother’ contribution to public welfare program
*Opening of the 7th branch in Tianjin,China (Heping branch)
*Sold over 2 millions "Gold" pizzas!
*Introduction Secret Garden pizza
*Establish major of dinning out industry Mr.Pizza in Jinju Health College
*Winner of "Women's Choice Award" for Excellent Company.
*Opening of the first Mr. Pizza factory in Myungdong
*Opening of the 8th branch in Tianjin, China (Tiyuzhongxin)
*Opening of the 9th branch in Beijing, China (Zhongguancun)

ee also

*List of Restaurant chains
*Economy of South Korea
*List of Korea-related topics
*Moon Geun Young

External links

* [http://www.mrpizza.co.kr Mr. Pizza Homepage (Mr.Pizza / 미스터피자 :: 1577-0077)] (in Korean)
*http://www.mrpizza.co.kr/GLOBAL/eng/index.php Mr.Pizza Korea English version
* [http://www.ofood.co.kr/mrpizza O-Food Hankook Mr. Pizza Press Release Homepage] (in Korean)

References

cite web
last = Pizza
first = Mr.
title = History
url= http://www.mrpizza.co.kr/GLOBAL/eng/company/company_02.php
accessdate = 2007-07-04