WKNO-FM

Infobox Radio station
name = WKNO-FM & WKNP-FM


city = Memphis, Tennessee (WKNO-FM)
Jackson, Tennessee (WKNP-FM)
area = Memphis / Jackson
slogan =
branding = "NPR For the Mid South"
frequency = 91.1 MHz & 90.1 MHz HD Radio
repeater =
airdate =
share = 2.6
share as of = FALL 2007
share source = RRC [cite news | first= | last= | title=Memphis Market Ratings | url= | publisher=Arbitron | work =Radio Research Consortium | url = http://www.rrconline.org/arbitron | date = FALL 2007 ]
format = Classical music
power =
erp = 100,000 watts (WKNO-FM)
18,000 watts (WKNP-FM)
haat = 175.0 meters
class = C1
facility_id = 41887
coordinates = coord|35|9|14.00|N| 89|49|19.00|W|region:US_type:city
callsign_meaning =
former_callsigns =
owner = Mid-South Public Communications Foundation
licensee =
sister_stations =
webcast = [http://wknofm.org listen live]
website = [http://wknofm.org wknofm.org]
affiliations = American Public Media, National Public Radio, Public Radio International

The WKNO FM Stations is a pair of public radio stations based in Memphis, Tennessee, that serve the "Mid-South" region with local fine arts and classical music programs, as well as news and information programs from the National Public Radio, Public Radio International, and American Public Media networks.

The stations are owned and operated by the Mid-South Public Communications Foundation, a non-profit organization governed by a board of trustees composed of volunteers. This board also operates Memphis' public television station, WKNO-TV, channel 10.

Two stations comprise the network:

WKNO-FM 91.1--Memphis (flagship). Signal reaches about a 50-mile radius from the city, covering the southwestern corner of Tennessee, eastern Arkansas, and northwestern Mississippi.
WKNP-FM 90.1--Jackson, Tennessee. Signal covers much of the state between the Memphis area, the Tennessee River, and the Kentucky state line.

History

WKNO-FM began operations in 1972, with only the one station broadcasting at 40,000 watts. Its studios were first located in midtown Memphis, but relocated to the south campus of Memphis State University (now University of Memphis) in 1979. As with many public radio outlets started during that era, programming in the early years consisted almost entirely of classical music; NPR news broadcasts did not become a significant portion of the daily schedule until well into the 1980s. Still, the station increased its power during that period to a full 100,000 watts, thereby increasing its listenership with a stronger, clearer signal.

As the popularity of public radio developed, the MSPCF decided to aggressively construct and acquire transmitters throughout the region, much of which had never been served by public radio before. It started by purchasing the broadcasting equipment of WNJC-FM, the defunct student station (founded 1972) of Northwest Mississippi Community College in Senatobia, about 40 miles south of Memphis, in 1989. MSPCF kept that station's original callsign for a few years, before rechristening it to WKNA-FM, making it conform to the mother station's pattern. That station broadcast at 88.9 mHz.

Next, the board set its sights on Tennessee's largest city without any public radio service, Jackson, and started a repeater, WKNP, there in 1990. Finally, WKNO-FM solidified its coverage of West Tennessee with a repeater serving northwestern Tennessee and southeastern Missouri, WKNQ, in 1993. Situated in the town of Dyersburg, that station broadcast at 90.7 mHz.

For a few years, the stations broadcast identical programs, except for daytime coverage of Memphis city council meetings, which were heard only on the mother station, as they were, quite obviously, not pertinent to the rest of the territory. In some portions of the listening area, particularly that of WKNA-FM, competing stations such as Mississippi Public Broadcasting duplicated some network offerings as well.

Eventually, however, with the great expansion of public radio news and talk programming in the late 1990s, MSPCF decided to take advantage of it by splitting the network into two. With that, the Memphis and Jackson stations programmed classical music during the middle of the day and at night, news during rush hour, and weekly feature programs on the weekends. Meanwhile, the Dyersburg and Senatobia frequencies carried news, talk, and information shows from various public radio packagers and the BBC. On occasion, the four stations aired the same programming.

2007 translator sale

However, in early 2007, WKNO/MSPCF sold its alternate signals in Senatobia and Dyersburg, WKNA and WKNQ, to evangelical Christian broadcasters. The Tupelo, Mississippi-based American Family Association bought the broadcast license of WKNA, and the Rocklin, California-based Educational Media Foundation acquired the WKNQ frequency (even though it already owns two frequencies near Dyersburg). WKNO/MSPCF gave no official reason for the decision to liquidate two of its frequencies, though MSPCF president Michael LaBonia said that MSPCF had no luck expanding the stations' coverage area. For example, he claimed he could not hear WKNA even on his car radio, despite the transmitter being located only 40 miles south of Memphis. While WKNA's signal could be heard fairly well in car radios by listeners driving around Memphis (particularly in the Mississippi portion of the metropolitan area), it only provided grade B service to Memphis itself. The sale left the northwestern corner of Tennessee as one of the few areas in the country without a clear signal from an NPR station. It also removed BBC news programming and NPR daytime talk programing from more than one million potential listeners, and left the Memphis area without any talk programming on the FM dial (except for the relatively few listeners who use satellite or HD radios).

The sale reflected a trend, disturbing to some public broadcasting advocates, of religious networks assuming control of a high percentage of frequencies on the reserved non-commercial portion of the FM band (87.7-91.9 mHz) in many U.S. markets, most pronounced in non-metropolitan areas of the Southern U.S. Further, it bucked a previous trend toward multiple public radio services offered to one market or region (contrasted with, for example, New York City's WNYC-FM).

According to the "Memphis Flyer," MSPCF will net some $2.8 million from the transaction with the religious networks; the proceeds probably have largely been designated to finance construction of new studios for WKNO television and radio, in suburban Shelby County [http://www.memphisflyer.com/memphis/Content?oid=oid%3A24103] . The stations anticipate completion of the new facility sometime in 2009 [http://www.wkno.org/campaign.html] .

After the sale, WKNO/WKNP reconfigured its schedule into a combination more common among NPR stations across the country. The new lineup features NPR newscasts throughout the day; NPR news magazines, such as "All Things Considered" and "Morning Edition" in morning and afternoon drive-time slots; "Fresh Air" in the early evening; feature (local) programming during the daytime on weekends; and classical music at other times.

In late 2007, WKNO/WKNP began broadcasting digitally, so listeners with an HD radio are presently able to receive three streams from WKNO. The first stream is a simulcast of the analog signal. A second stream alternates between NPR and American Public Media shows when classical music is broadcast on the first stream, and classical music when the first stream broadcasts NPR and APM spoken-word programming. The third stream offers 24/7 news from the BBC World Service, something previously available on WKNA and WKNQ.

References

External links

*FM station data|WKNP
*FM station data|WKNO