MDG Computers

Infobox_Company
company_name = MDG Computers Canada Inc. Inc
company_
company_type = Private
company_slogan = The Best Selling Canadian PC Brand
foundation = Oakville, ON (1991)
location = Oakville, ON, Canada
key_people = Goran Varaklic, CEO
products = Desktops
Laptops
LCD TV

homepage = [http://www.mdg.ca/ www.mdg.ca]

MDG Computers Canada Inc. is a Canadian-owned manufacturer, distributor and retailer of personal computers (PCs), notebooks and related products and accessories. The company was founded in 1991 with a single location, and now has 18 franchised locations across Canada, with headquarters located in Oakville, Ontario.

History

MDG was founded in 1991 in Oakville, Ontario and grew to be the largest domestic PC company in Canadafact|date=October 2007. They are particularly known for television advertisements for MDG Direct, a division that provides financing towards purchase of select desktops, laptops and televisions. They have launched large scale campaigns with Canadian Tire Financial Services, American Express [ [http://www.mdg.ca/amex/ MDG AMEX Promotion] ] , Visa [ [http://www.mdg.ca/visaperks/ MDG VISA Perks] ] , Blockbuster Canada [ [http://www.mdg.ca/blockbuster/ MDG Blockbuster Campaign] ] and more recently TD Canada Trust [ [http://www.mdg.ca/TD/ MDG TD Visa Campaign] ] .

MDG Computers launched an online retail store called MDG iStore on January 25, 2008 [cite web
title=MDG to launch MDGiStore.com - online retail store
url=http://www.mdg.ca/en/about/press/include/jan22_2008.asp
accessdate=2008-04-07] .

Products and Marketing

MDG is a manufacturer of Desktop and Laptop computers running the Microsoft Windows family of operating systems, as well as a reseller of VisionQuest LCD Televisions.

In approximately 2007, MDG began a corporate strategy of using name brand parts for all major components of their computers, and shortly thereafter, adopted it as a corporate mantra. The goal was to differentiate themselves from various competitors that rely on no-name hardware, improve product reliability, and make improvements in customer satisfaction.

Historically, there have been complaints about certain franchises' pitch and bait sales practices, alleging that the said franchises sold low-quality hardware and that MDG had made misleading claims in its advertising. fact|date=June 2008One complaint involved the use of the wording "Intel Two Core Processor" in reference to the Pentium D processor, which could have lead customers to believe it is part of the newer Intel Core series of processors. [ [http://search.complaints.com/search?q=MDG+Computers&site=complaints&client=complaints&proxystylesheet=complaints&output=xml_no_dtd Complaints.com Search Results for MDG Computers] ] [ [http://www.adstandards.com/en/Standards/adComplaintsReports.asp?periodquarter=4&periodyear=2006 Advertising Standards Canada] ] Backers of MDG point out that the processor did have two cores, in accordance with Intel's stated specifications as the "Intel Pentium D processor-based PC featuring two full processing cores." [ [http://www.intel.com/products/ServerProducts/PentiumD/pentiumd-overview.htm Intel Specifications for the Pentium D Processor] ]

At that time, MDG had acquired an unsatisfactory record with the Better Business Bureau for such reasons. [ [http://www.thebbb.ca/commonreport.html?ID=395341731 Better Business Bureau of South Central Ontario Report on MDG] ] MDG claims its corporate office has often worked with dissatisfied customers to resolve complaints. [ [http://www.adstandards.com/en/Standards/adComplaintsReports.asp?periodquarter=4&periodyear=2006 Advertising Standards Canada] ]

MDG's corporate culture revolves around being a Canadian company [ [http://www.mdg.ca/en/about/corporate/ MDG Corporate Information Page] ] . According to MDG's website, all computer assembly and technical support are based entirely in Canada, including their factory [ [http://www.mdg.ca/en/about/corporate/ MDG Corporate Information Page] ] . MDG workers have stated that they are the only remaining large computer manufacturer to have all computer assembly and support agents in Canada. [ [http://www.mdg.ca/en/about/corporate/ MDG Corporate Information Page] ]

References

External links

* [http://www.mdg.ca MDG.ca]
* [http://www.mdgdirect.ca MDG Direct]
* [http://www.resellerratings.com/seller9828.html Reseller Ratings - MDG Computers]
* [http://lfpress.com/cgi-bin/publish.cgi?p=130026&x=articles&s=shopping Staples Plays Host to MDG Computers]
* [http://search.complaints.com/search?q=mdg+computers&site=complaints&client=complaints&proxystylesheet=complaints&output=xml_no_dtd MDG Computers on Complaints.com]
* [http://www.cbc.ca/technology/story/2007/01/10/tech-microsoft.html MDG gears up for Vista]