WWMX

Infobox Radio station
name = WWMX


city = Baltimore, Maryland
area =
branding = "Mix 106-5"
slogan = "Today's Best Mix"
airdate = 1986
frequency = 106.5 (MHz) HD Radio
format = Hot AC
HD2: New CHR
erp = 8,300 watts
haat = 347 meters
class = B
facility_id = 74196
owner = CBS Radio
webcast = [http://cbsplayer.streamtheworld.com/?CALLSIGN=WWMXFM Listen Live]
website = [http://www.mix1065.net/ mix1065.net]
callsign_meaning = WW MiX
former_callsigns = WRLX-FM, WMAR-FM, WMKR-FM
sister_stations = WHFS, WJFK, WLIF, WQSR

WWMX (106.5 FM, "Mix 106-5") is a popular music radio station in Baltimore, Maryland, that mostly plays music from the 1980s through the present. The station's transmitter is located in Baltimore.

History

For many years the station had been beautiful music as WRLX-FM. But by the early eighties, the demographic target of those station had aged out what was termed "profitable" and the station decided to switch to a new format.In the early to mid-1980s, 106.5 was one of many "Hot Hits" CHR/Top 40 stations throughout the country consulted by programmer Mike Joseph. WMAR-FM Hot Hits 106 was the main competitor to Baltimore's other CHR, B-104. When the station was sold, it retained the Hot Hits format, but its call letters changed to WMKR-FM and its name became "Hot Hits K-106." The station was sold once again to Capitol Broadcasting in 1986. Capitol decided to change the format to AC and the name to "Mix 106.5." K-106 signed off by playing "Broken Wings" and then the jingles for each of its DJs. Mix 106.5 was introduced, and the call letters were changed to WWMX. Initially, Mix played the best mix of the '60s, '70s, and '80s. For years, many (including the local press at times) mistakenly thought the calls were "WMIX," leading the station to insert quick "W-Mix," with the word "Mix" spoken, identifiers between commercials. These were not legal station identifications, as 106.5 still identified itself as "WWMX Baltimore" at the top of the hour, but they allowed the station to claim listeners who mistakenly identified 106.5 as "WMIX" in their diaries.

During the eighties and into the nineties, the station's adult comtemporary format evolved into an Adult Top 40 format, playing some hip hop, and classic hard rock. Many urban contemporary songs that have charted high on the pop charts have been played on WWMX.

Capitol later sold the station to ARS Broadcasting, who later merged with Infinity Broadcasting. Infinity changed names to CBS and WWMX is now owned by CBS Radio.

External links

* [http://www.mix1065.net WWMX official website]
*FMQ|WWMX
*FML|WWMX
*FMARB|WWMX