Comp card

Comp card
Comp cards for model Kimberly Fisher

A comp card (also called composite card, z card or sed card) is a marketing tool for actors and especially models. They serve as the latest and best of a model's portfolio and are used as a business card. A Z-CARD is also a folded leaflet format, typically used for marketing communications campaigns for example a loyalty programme or seasonal promotion.

Contents

History

Peter Marlowe in London invented models composites in 1965, then printed on paper to an A4 format.[1][2][3] The format was changed in 1972 to an A5 card format, for filing purposes, and a few other companies started publishing cards for the model industry under different trade names since Peter Marlowe had registered the Trade Mark “Model Composite” in Europe and the USA. Amongst these was Sebastian Sed who traded under the name Sed Cards, which are sometimes mis-pronounced as Z ("Zed") or Set cards. The publishing house of Marlowe Press stopped trading in 1990 and the words "models composites" and "comp cards" became generic within the model industry. Comp card databases and creation tools have moved online in recent years.

Format

A comp card typically contains a minimum of two pictures — cover page with full size portrait and a second page with a broad selection of representative shots from the portfolio — and the model's basic stats — typically height, weight, three sizes for women (bust, waist, hips) and for men (suit or chest, waist, inseam), shoe size, eye and hair color, nationality and contact information — printed on both sides of an 8.5" x 5.5" piece of card stock (12 pt stock) (US) or A5 on card weight (350/400gm2 stock in metric countries) which is between 300 and 450 microns thick depending on the card stock or quality chosen (Europe, Asia).

Use

Comp cards have been around for many years as the essential marketing tool for a model and are likely to retain this standing because they are an inexpensive way to effectively and professionally showcase a model's ability. Composite cards are used on three major levels—they are used by models, agents and the agent's clients.

Production

Currently, models have many different options of creating comp cards. They can ask their photographer, create their own on their computer using today's selection of image editing or graphics software. In addition, with technology's increasingly strong influence in the digital market, many printing companies have looked to the internet to facilitate the ordering process. Comp card printing prices can vary depending on the number of pictures used on the card, the type of paper stock used, and the general printing quality. Different layout styles are available or can be created.

References

  1. ^ “Model” (1995) by Michael Gross p.284
  2. ^ Barbara Molyneux (April 1989 & May 1989) Marlowe Press - The Story, Model Journal, p.3
  3. ^ http://www.modelscomposites.com/history.htm

Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Card-Pitt — Infobox NFL season team = Chicago Pittsburgh Cardinals Steelers year = 1944 record = 0 10 division place = 5th Western Division coach = Phil Handler, Walt Kiesling stadium = Comiskey Park, Forbes Field playoffs = none previous = 1943 Cardinals… …   Wikipedia

  • Sed-Card — Sedcard (weitere Schreibweisen: Zed Card, Zed Card, Comp Card, Sed Card, Sed Karte) bezeichnet – vor allem im deutschen Sprachraum – eine Bewerbungsunterlage für Models und Schauspieler bei Agenturen, Magazinen oder Fotografen. Die international… …   Deutsch Wikipedia

  • Sed Card — Sedcard (weitere Schreibweisen: Zed Card, Zed Card, Comp Card, Sed Card, Sed Karte) bezeichnet – vor allem im deutschen Sprachraum – eine Bewerbungsunterlage für Models und Schauspieler bei Agenturen, Magazinen oder Fotografen. Die international… …   Deutsch Wikipedia

  • Business card — An attorney s business card, 1895 Front and back side of a business …   Wikipedia

  • fidelity card — /fiˈdɛliti card, ingl. fɪˈdɛlətɪˌkɑːd/ [loc. ingl., comp. di fidelity «fedeltà» e card «carta, tessera»] loc. sost. f. inv. carta fedeltà, loyalty card …   Sinonimi e Contrari. Terza edizione

  • credit card — cre·dit card loc.s.f.inv. ES ingl. {{wmetafile0}} carta di credito {{line}} {{/line}} DATA: 1989. ETIMO: comp. di credit credito e card carta …   Dizionario italiano

  • smart card — loc.s.f.inv. ES ingl. {{wmetafile0}} TS elettron. carta magnetica di riconoscimento {{line}} {{/line}} DATA: 1994. ETIMO: comp. di smart intelligente e card carta …   Dizionario italiano

  • wild card — loc.s.f.inv. ES ingl. {{wmetafile0}} TS sport spec. nel tennis, invito che permette a un atleta di particolare richiamo di partecipare a un torneo pur non essendosi iscritto in tempo o pur non avendo il necessario punteggio in classifica {{line}} …   Dizionario italiano

  • Sedcard — (weitere Schreibweisen: Zed Card, Zed Card, Comp Card, Sed Card, Sed Karte) bezeichnet – vor allem im deutschen Sprachraum – eine Bewerbungsunterlage für Models bei Agenturen, Magazinen oder Fotografen. Die international gebräuchliche… …   Deutsch Wikipedia

  • Setkarte — Sedcard (weitere Schreibweisen: Zed Card, Zed Card, Comp Card, Sed Card, Sed Karte) bezeichnet – vor allem im deutschen Sprachraum – eine Bewerbungsunterlage für Models und Schauspieler bei Agenturen, Magazinen oder Fotografen. Die international… …   Deutsch Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”