- Ausway
-
Ausway Publishing Pty Ltd 
Type Private Industry Publishing Founded 1966 Founder(s) Merv Godfrey, Iven Mackay Headquarters Mount Waverley, Victoria,
AustraliaProducts Maps Services Cartography Website ausway.com Ausway is an Australian cartography and publishing company that produces comprehensive street directories and maps. In addition to its directories, Ausway also produces laminated, folded and rolled maps of varying sizes and formats, 200dpi digital map images, and index data. Ausway markets a satellite navigation unit loaded with their mapping data, branded as Navway.
Contents
History
Seeking a higher quality street directory for Melbourne, Merv Godfrey and Iven Mackay began drawing maps by hand[1] for their proposed directory in 1961.
Having produced road maps for petrol stations in the 1960s in his spare time, Godfrey took 12 months leave from his employer, the Government of Victoria's State Electricity Commission, to work on the directory. Godfrey resigned from his job, and worked with his wife to complete the publication.[2] In a second-hand Morris Minor car, Mackay took the drawn maps and drove around checking each road and detail to confirm them.[1]
After five years of meticulous research and pen-and-ink drawing, their maps were ready for publication. The first edition of Melway was released in May 1966 with a $2.50 price tag.[1] Being twice as expensive as its nearest rival, critics dismissed it as too expensive, however the directory's higher quality prevailed and it sold well, especially after receiving publicity from Graham Kennedy on the popular In Melbourne Tonight television variety show's "New Products" segment. The directory was embraced by local residents – the word "Melway" quickly became a household name for "street directory".
With continuing success, the company grew from Godfrey's private residence in Malvern,[2] to an office location in Mount Waverley in 1985.[1]
In 1991, Melway Holdings changed its name to Ausway Publishing,[3] and expanded into Sydney in 1993 with the launch of the Sydway directory, into Brisbane in 2005 with the Brisway, and into Perth in 2010 with the Melway Perth.
Products
Street Directories
A copy of the 1st Edition Brisway atop an open copy of the 35th Edition Melway
Current directories produced by Ausway are:
- Melway – Greater Melbourne (38th edition, released June 2010[4])
- Sydway – Greater Sydney & Blue Mountains plus Central Coast (15th edition, released October 2009[6])
- Brisway – Greater Brisbane, Sunshine Coast & Gold Coast plus Toowoomba (5th edition, released April 2010[7])
- Melway Perth - Greater Perth plus Albany, Bunbury, Geraldton and Kalgoorlie/Boulder (released December 2009).[8] This street directory is derived from the Perth StreetSmart street directory
A separate directory covering the Central Coast, New South Wales, was integrated in the Sydway directory since its 13th edition.
eway
The eway is an electronic copy of the Melway, Brisway and Sydway street directories. It includes the ability to print out maps, calculate distances and quickly search for locations. It is only available for Microsoft Windows, and is currently in its 2009 edition.
GPS
Ausway also market a GPS in-car navigator known as Navway. It includes Navteq mapping and routing data (as an alternative to the UBD-derived data in Sensis WhereIs mapping data). There are currently three models of Navway:
- M470 (Navway Map) - the 'base model' with Ausway-style roads, lane guidance and a Bluetooth hands-free mobile phone connection[9]
- T470 (Navway with Traffic) - similar to the M470 but with access to the TCM SUNA[10] traffic channel for live updates on congested and slow-moving areas[11]
- P470 (Navway Professional) - the 'high-end model' [12]
iPhone app
In 2010, they launched a Melway for iPhones.[13]
Online mapping
Ausway's directory products are searchable online through Melbourne-based Virtual Map Australia's street-directory.com.au site. The advertisement-supported site is in competition to WhereIs, a site by Sensis, the advertising and directories arm of Telstra Corporation. Sensis owns Universal Publishers' UBD directories, rivals to Ausway's publications, and use that mapping data in their WhereIs site.
References
- ^ a b c d "Ausway Corporate Website > Our Community > History > Melway". Ausway Publishing. http://www.ausway.com.au/Default.aspx?tabid=115. Retrieved 25 December 2007.
- ^ a b "Impression" (PDF). McPherson's Printing Group. Summer 2001. p. 5. Archived from the original on 30 August 2007. http://web.archive.org/web/20070830054409/http://apg.net.au/downloads/impression/impression_summer_01.pdf. Retrieved 25 December 2007.
- ^ "ASIC Free Company Name Search". Australian Securities & Investments Commission. http://www.search.asic.gov.au/cgi-bin/gns030c?acn=052_188_780&juris=9&hdtext=ACN&srchsrc=1. Retrieved 25 December 2007.
- ^ "Melway Edition 37 - Flexible Cover". Ausway Publishing. http://ausway.com/Default.aspx?tabid=103&ProductID=129. Retrieved 14 November 2009.
- ^ "Melway Ballarat Edition 1". Ausway Publishing. http://ausway.com/home/Default.aspx?tabid=103&CategoryID=0&List=1&SortField=DateCreated%2cDateCreated&catpageindex=3&Level=a&ProductID=97. Retrieved 14 November 2009.
- ^ "Sydway Edition 15 (incl. Central Coast)". Ausway Publishing. http://ausway.com/Default.aspx?tabid=103&ProductID=131. Retrieved 14 November 2009.
- ^ "Ausway Corporate Website > Products > Product Release Dates". Ausway Publishing. http://www.ausway.com.au/Default.aspx?tabid=136. Retrieved 13 April 2009.
- ^ "Melway Perth Street Directory - Flexible Cover". Ausway Publishing. http://ausway.com/home/Default.aspx?tabid=103&CategoryID=10&List=1&productid=132. Retrieved 14 December 2009.
- ^ http://www.sunatraffic.com.au/moreinfo.html
- ^ [1]
External links
Categories:- Map companies
- Media companies of Australia
- Privately held companies of Australia
Wikimedia Foundation. 2010.
