Electric Transit

Electric Transit

Infobox Company
company_name = Electric Transit, Inc.
company_
company_type = Corporation
foundation = 1985 (defunct 1987)
location = Thousand Oaks, CA
key_people = Jeff Ford, Wesley Huntress, David Mullich, Pamela Pollack
area_served =
industry = Computer and video games
products = Wilderness: A Survival Adventure
revenue =
operating_income =
net_income =
num_employees = 4
parent =
subsid =
homepage =
footnotes =

Electric Transit was an entertainment software publisher in the mid-1980s specializing in first-person 3D games for Apple II and IBM PC computers.

The company was formed by four Edu-Ware alumni -- general manager Jeff Ford, marketing director Pamela Pollack, game producer David Mullich and game developer Wesley Huntress -- after EduWare was acquired by Management Sciences America. The four bought back the rights to Huntress' "" game as well as another EduWare game, "Tranquility Base", from MSA and used the two products to launch their new company.

Both games were repackaged featuring colorful, illustrated manuals that were as educational as they were informative. Additional game content was added to both "Wilderness" and "Tranquility Base", the latter of which was rechristened "". The games were distributed through Electronic Arts' new affiliated label program. Although both games were well-reviewed -- especially "Wilderness" -- neither sold well enough to make much profit. Electric Transit later switched to a new distributor, Spectrum Holobyte, but the products were near the end of their life cycle. With two of the principles, Ford and Huntress, having full-time careers elsewhere, and no profits to fund new development, the company folded after two years of operation.

List of titles

* "" (1985)
* "" (1986)

Trivia

* Electric Transit pursued alternate retail channels by attempting to sell "Wilderness" through The Boy Scouts as a possible wilderness surival merit badge requirement, and "Lunar Explorer" through The Planetary Society. Some twenty years later, "Wilderness" developer Huntress went on to become president of The Planetary Society.

External links

* [http://www.imdb.com/List?tv=on&&production-companies=Electric+Transit+%5Bus%5D Electric Transit title list] on Internet Movie Database
* [http://www.mobygames.com/company/electric-transit-inc Electric Transit, Inc.] on MobyGames


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