KBLX-FM

Infobox Radio Station


name = KBLX
city = Berkeley, California
airdate = 1979
frequency = 102.9 (MHz)
area = San Francisco Bay Area
format = Urban Adult Contemporary
owner = Inner City Broadcasting Corporation
erp = 6,600 watts
haat = 393 meters
branding = "102.9 KBLX, The Quiet Storm"
slogan = "Smooth R&B
Soft and Warm, The Quiet Storm"
class = B
webcast = [http://209.222.144.36/kblx Listen Live]
website = [http://www.kblx.com/ www.kblx.com]
callsign_meaning = K BLaX (play on the word Blacks, its target audience)
sister_stations = KVTO, KVVN

KBLX is an Urban Adult Contemporary radio station that broadcasts from San Francisco. The station is licensed to Berkeley, California, and is owned by Inner City Broadcasting Corporation.

About KBLX

The 102.9 FM dial was home to jazz station KRE, which originally simulcast KRE-AM's programming beginning on February 14, 1949. In 1979, KBLX was launched as one of the first true radio stations with an adult contemporary format, hybrid with an Urban Contemporary format.

Throughout the 1980s, the station played an eclectic mix of R&B, jazz and soft pop, reflecting the diverse music culture of the Bay Area. KBLX was the inspiration for radio stations throughout the country for the creation and launch of various adult contemporary radio formats, from New AC (Jazz) to soft rock AC to Urban AC (R&B), the latter which KBLX modified its format to years later. (The Urban AC terminology did not exist until 1988). Even then for some time the station played mostly smooth R&B, rarely playing any uptempo R&B, current or old school, unlike its Urban radio competitors such as now-defunct KSOL, or its current competitors, such as its Hip Hop counterparts KMEL and KYLD, Urban AC KISQ and its smooth-jazz arch-rival, KKSF.

Even when KBLX modified its format to Urban AC in the 1990s, the station continued to play jazz music in rotation -- and this practice of mixing R&B and Jazz songs on radio playlists has occurred on few Urban AC radio stations in some markets. However, KBLX played more R&B songs than they did jazz; the ending result of this was that it gradually phased out from the era of an R&B/jazz playlist in recent years. From then on, KBLX has evolved into a true Urban AC station today (like the stations in other markets) -- playing current and old school R&B, including adding uptempo R&B songs as well to not only match its competitors, but to fill in the void of the Urban AC format as a true R&B station in years. Despite the changes, it still advertises itself as a "Smooth R&B" station, reflecting "The Quiet Storm" heritage handle.

KBLX is the Bay Area's only commercially Black-owned and operated radio station.

From the inception, KBLX also had a simulcast on 1400 AM until 1994, when sister station KVTO was launched.

Personalities

Current

*PJ Ballard - weekends
*Kevin Brown - morning show host and KBLX program director
*John Chung - weekends
*Antoine Davis - midday jock
*Sterling James - afternoon jock
*Bobby Jones - BET personality and gospel show syndicate host
*AJ Kemp - weekends, host of "Classic Soul Sundays"
*Doug Lee - weekends
*Valerie Maxwell - weekends
*Joe McConnell - morning traffic
*Kimmie Taylor - weekend, KBLX music director
*Nikki Thomas - morning news director
*Timothy Alexander White - weekends
*Bebe Winans - syndicated gospel show host

Past

"'Chris Lewis,"'BK Kirkland,"'Kevin Nash,"'Leslie Stoval:Expand list|date=August 2008

External links

* [http://www.kblx.com/ "102.9 KBLX" website]
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