Krombacher Brauerei

Infobox Company
name = Krombacher Brauerei GmbH & Co. KG
type = Kommanditgesellschaft
foundation = 1803
location_city = Kreuztal
location_country = Germany
industry = Brewery
products = Beer
owner = Schadenberg Family
num_employees = 866 [http://www.krombacher.de/presseservice/geschaeftsbericht_07.php "Geschäftsbericht 2007"] , retrieved on 2008-06-24.]
revenue = 608,5 Mio. €
homepage = [http://www.krombacher.com krombacher.com]

Krombacher Brauerei is one of the biggest privately owned breweries in Germany.

History

The Krombacher brand was founded in 1803 by Bernhard Schadeberg and has continued to be in the hands of the Schadeberg family for generations.

Location

Krombach is a suburb of Kreuztal near Siegen, a small city in a part of Germany called Siegerland. Siegerland is located in the south east of the German state of North Rhine Westphalia. The small town of Krombach is located at the foot of the Rothaargebirge hills. This is the location where the natural spring water used to produce the beer is extracted, as well as the location of the Krombacher distiller.

Products

Krombacher Brewery produces the most consumed Pilsener in Germany, the "Krombacher Pils". An alcohol free and a mild variant is also produced. "Krombacher Radler" is a mixture of 50% Krombacher Pils and 50% lemonade. Sind 2007, Krombacher brews "Krombacher Weizen", a wheat beer, in response to market research. [http://www.krombacher.de/presseservice/presse_artikel.php?id=149 Press Release: "Entdecken Sie das Krombacher unter den Weizen] , retrieved on 2008-06-25.]

Targeted at young adults, "Cab" is a brand of beer-based mix drinks. Initially meaning "Cola and Beer", four variants are now produced: Cab Cola and Beer, Cab Lemon and Beer, Cab Energy and Beer, Cab Blood Orange and Beer. All variants are flavored with dragon fruit.

Krombacher Brewery also produces Rhenania Alt, a dark beer and distributes Schweppes and Orangina in Germany.

Regenwaldprojekt

In 2002, Krombacher Brewery started a Rainforest campaign. It announced that for every crate of Krombacher sold one square meter of rainforest would be saved for at least 100 years. For achieving this, Krombacher Brewery partnered with World Wildlife Fund, famous german television host Günther Jauch promoted the campaign.

The campaign was very successful, but was also criticised. In fact no rainforest was acquired by WWF or Krombacher. Rather, existing nature reserve were supported. Accordingly, a german court decided the campaign was partly anticompetitive.OLG Hamm, 2003-11-18, File Reference 4 U 105/03]

The campaign was started again in 2008. [ [http://www.krombacher.de/regenwald/projekt/index.php] , retrieved on 2008-06-25.]

Exports

As of 2003, the company's official exports are as follow:

*46% to Italy
*18% to Spain
*5% to Greece
*5% to Russia
*4% to Switzerland
*3% to Duty Frees
*3% to The Netherlands
*3% to Great Britain
*2% to South Korea

*and 11% to Others

See also

* [http://www.krombacher.com Krombacher's Website]
* [http://www.cab-drink.com/cab.php Cab Website]

References