Terms for market segments
- Terms for market segments
Some market segments are referred to by acronyms
List of acronyms for market segments
Customer segments
*DINKY - Double income no kids yet => they can afford eg holidays and yachts
*SOHO - Small Office, Home Office
*VSB - Very Small Business
*SMB - Small Medium Business / SME - Small and medium enterprise
*VALS - Values Attitude and Life-Styles
*LOHAS - Lifestyles of Health and Sustainability
*LOVOS - Lifestyle of voluntary simplicity
*SAM - Segmented Addressable Market
*VLE - Very Large Enterprise
Market/product segments
*BPO - Business Process Outsourcing
*Comms - Communications Sector
*DIY - Do It Yourself market
*FMCG - Fast Moving Consumer Goods
*FSS - Financial Services Sector
*HoReCa - Hotel, Restaurant, Café
*H&LS - Health and Life Sciences
*ICT - Information & Communication Technology
*RPO - Recruitment Process Outsourcing
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