Canadian Living

"Canadian Living" is a monthly Canadian lifestyle magazine, which publishes articles relating to food, fashion, crafts, and health and family advice.

The magazine was created by ideas man Clem Compton-Smith and his business partner, Margaret Smeeth, in 1975, with the financial backing of Labatt's. They and a tiny staff operated out of the manse of a church in Mississauga, Ont. Canadian Living began as a half-million circulation title sold exclusively through supermarkets; the gimmick was a split run that enabled the magazine to devote a full page in each issue to each supermarket chain that carried it. The first issue appeared on December, 1975, and sold for 25 cents. The cover showed a male and a female hand about to snap a wishbone; the female hand belonged to Smeeth (billed in the magazine as editor Margaret Kelly), who was at the photo session and was not impressed by the hand of the female model who had been hired for the occasion.

Compton-Smith's vision was of a Canadian-centric, general-interest magazine that would appeal to men and to women. To that end, along with the fashion and cooking sections that later became its mainstay, Canadian Living offered travel articles, wine-making tips and a woodworking column. While the third issue was at press, Labatt's acquired ownership of the magazine. A new publisher, Ken Larone, was parachuted in to replace Compton-Smith, who remained on staff until late 1976 or early 1977.

At roughly this time, the magazine was acquired by Telemedia, which also owned a French language counterpart, "Coup de Pouce". Canadian Living was acquired by Transcontinental Media in 2000.

The magazine has also produced television series for broadcast on Canadian television channels such as Life Network, HGTV Canada and Food Network Canada.

June 2007 paid circulation was 527,017. ^{[http://www.transcontinentalpro.com/eng/pdf/canadianliving_mk_en.pdf]}

References

External links

* [http://www.canadianliving.com/ "Canadian Living"]