Commercial bumper

Commercial bumper

In broadcasting, a commercial bumper, ident bumper or break bumper (often shortened to bump) is a brief announcement, usually two to 15 seconds, placed between a pause in the program and its commercial break (and also the other way around). The host, the program announcer, or a continuity announcer states the title (if any) of the presentation, the name of the program, and the broadcast or cable network, though not necessarily in that order. Bumper music, often a recurring signature or theme music segment, is nearly always featured. Bumpers can vary from simple text to short films.

US usage

Most network television shows in the U.S. no longer use commercial bumpers, but they are a common feature of radio. In radio, they are often used during sports broadcasts to ease the transition from play by play to commercial break, and to return to live action, many times using very obscure musical selections of the board operator's choosing. In the late 1970s and early 1980s, in accordance with then-current FCC regulations that required distinction between programs and commercials, most children's programming bumpers would include the phrase "We'll be [right] back after these messages," except for the bump before the final commercial break, which would usually say, "And now, these messages." They (or variations of these) are still used on network Saturday morning children's programming, as well as on major network shows (as opposed to those that air on Fox and The CW) that air Sunday nights at 7:00 PM/6:00 PM Central time that are not news or information programs. Fact|date=August 2008

UK usage

In the United Kingdom, a break-bumper is a brief appearance of a logo before, after or in-between commercial breaks. The logo is almost always that of the television channel that you are watching and/or of the program title. Since the introduction of program sponsorship in the UK it has become common practice for channels to use brief sponsor's promotions in place of bumpers.

Break-bumpers can either be animated or static, and rarely appear for more than two seconds. They are sometimes branded to advertise a special programme or event that will be broadcast on that channel. Examples of this are sports matches, the BRIT Awards and "Big Brother".

Japan usage

Eyecatch are bumpers used in Japanese anime.


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Bumper music — is a term used in the radio broadcasting industry to refer to short clips of music used to buffer transitions between programming elements. Bumper music is commonly employed when a syndicated program takes a break for local station identification …   Wikipedia

  • Bumper — can refer to:*Bumper (automobile), the part of an automobile designed to help it withstand the impact of a collision *Bumper car, an electric car ride typically found at fairs and amusement parks *Bumper crop, a surplus of crop(s) in a given… …   Wikipedia

  • Bumper (broadcasting) — In broadcasting, a commercial bumper, ident bumper or break bumper (often shortened to bump) is a brief announcement, usually two to 15 seconds that can contain a voice over, placed between a pause in the program and its commercial break, and… …   Wikipedia

  • Bumper sticker — thumb|right|250px|Bumper stickers are often used on commercial vehicles so that employers can receive feedback about the driving habits of their employeesA bumper sticker is an adhesive label or sticker with a message, intended to be attached to… …   Wikipedia

  • Bumper Robinson — Infobox actor bgcolour = name = Bumper Robinson imagesize = 200px caption = birthname = Larry C. Robinson II birthdate = birth date and age|1974|6|19 location = Cleveland, Ohio, U.S.A. deathdate = deathplace = othername = yearsactive = spouse =… …   Wikipedia

  • bumper — I. noun Etymology: probably from bump to bulge Date: 1676 1. a brimming cup or glass 2. something unusually large II. adjective Date: 1885 1. unusually large < a bumper crop > …   New Collegiate Dictionary

  • bumper — WikiB An element that acts as a transition to or from commercial breaks …   Audio and video glossary

  • bumper music — WikiB A pre recorded production element containing voice over and/or music that acts as a transition to or from commercial breaks …   Audio and video glossary

  • List of Saturday Night Live commercial parodies — This television related list is incomplete; you can help by expanding it. The following is a partial list of Saturday Night Live commercial parodies. On Saturday Night Live (SNL), a parody advertisement is commonly shown after the host s opening… …   Wikipedia

  • Television advertisement — Commercial break redirects here. For the Blur song, see Modern Life is Rubbish. A television advertisement or television commercial, often just commercial, advert, ad, or ad film (India) – is a span of television programming produced and paid for …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”