- Niche Retail
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Niche Retail LLC 
Type Private Industry eCommerce Founded 2001 Headquarters 
Sylvan Lake, Michigan, USAKey people Brad Sorock, Visionary; R. Tyler Smith, Innovator; Jeff Grice, President/Integrator; Mike Galloway; Finance and Business Intelligence; Todd Wilson, Director of Logistics Products Baby Transport, Watches & More Services Marketing, Business-to-consumer, Business-to-business, Direct-to-Consumer Website www.nicheretail.com Niche Retail is an eCommerce company based in Sylvan Lake, Michigan. Since its inception in 2001, Niche Retail has been specializing in Direct-to-consumer and Business-to-business online sales channels. Niche Retail's tagline is "Everything but the brand".
Contents
History
Niche Retail was founded in 2001 by Brad Sorock and Tyler Smith as a direct-to-consumer e-tailer of niche products. It was easier to compete with Amazon.com than to become them[1], which spawned the idea to build niche websites. In 2001 Sorock and Smith bought the unused domain name of NicheRetail.com from Network Solutions, and launched SuuntoWatches.com shortly thereafter. After its first year, Niche Retail moved from Crested Butte, Colorado to Birmingham, Michigan and added three additional online stores. After launching five more online stores in 2003, Niche Retail moved to its current location in Sylvan Lake, Michigan in 2004. Niche Retail, a consistent top 500 e-tailer according to Internet Retailer magazine[2], operates more than 20 online stores, selling niche products such as strollers, watches, recliners, weather meters and other niche category websites.
Awards
2010
- Ranked No. 401 of 500 on the Internet Retailer 500 by Internet Retailer magazine
2009
- Ranked Top 500 on the Internet Retailer 500 by Internet Retailer magazine
2008
- Ranked Top 500 on the Internet Retailer 500 by Internet Retailer magazine
2007
- Ranked Top 500 on the Internet Retailer 500 by Internet Retailer magazine
2006
- Ranked No. 300 on the Inc. 500 list of fastest growing companies in the United States by Inc. magazine
- Ranked Top 500 on the Internet Retailer 500 by Internet Retailer magazine
External links
Resources
News
- PRWeb.com Article on Niche Retail Announces Partnetship with Magento
- WatchTime.com Article on Suunto Launches New eCommerce Web Site
- TheOaklandPress.com's article on Niche Retail provides eCommerce solutions
- Crains Detroit Business on Boutique blueprint - Low-key biz wins with small Web sites
References
- ^ Friedman, Thomas (3 March 2000), "E-commerce lessons, learned the hard way", Milwaukee Journal Sentinel (Milwaukee): 130, http://news.google.com/newspapers?nid=OP2qWFMeUpEC&dat=20000303&printsec=frontpage, retrieved March 3, 2011
- ^ "The Top 500 List - Internet Retailer". http://www.internetretailer.com/top500/list/?page=5. Retrieved March 10, 2011.
Categories:- Companies established in 2001
- Dot-com
- Companies based in Oakland County, Michigan
- Privately held companies
- American websites
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