National Institute of Design, Bangalore

Coordinates: 13°02′06″N 77°32′07″E / 13.03487°N 77.5352°E / 13.03487; 77.5352

See National Institute of Design for the main article about the university and the main campus at Paldi, Ahmedabad

National Institute of Design (R&D Campus)
Established	31 March 2006 [1]
Type	Autonomous National Institution
Dean	Dr. Soumyajit Ghosal
Postgraduates	90
Location	Bangalore, Karnataka, India
Campus	Urban
Type	Design School
Website	bangalore.nid.edu

The campus amphitheater during a concert

The National Institute of Design R&D Campus (राष्ट्रीय डिज़ाइन संस्थान) better known as NID Bangalore is a design institute located in Bangalore, in Karnataka. The R&D campus specializes in Research and Development activities related to design and is one of the three campuses that is part of the National Institute of Design, Ahmedabad. The campus currently offers two IT related post graduate design courses and one Retail related design course.

History

The Bangalore campus of NID was initially located at Rajaji Nagar and functioned as an interface to coordinate projects between the main institute at Ahmedabad and the technology industry which is centred around Bangalore.

The campus was later shifted to a bigger, state-of-the-art facility at Yeshwantpur, a suburb in northwest Bangalore. The new campus was built at a cost of 7.5 crores and was officially innaugurated on 31 March 2006 by Dr Darlie O'Koshy, who was the executive director of NID at the time [2].

Location

Bus route map to NID Bangalore Campus. Created by students of IID

The campus is located 3 km from Yeshwantpur railway station on the arterial Tumkur Road (National Highway 4 (India)) that connects Bangalore and Mumbai. The campus is in proximity to two other Central Government Institutes, Central Manufacturing Technology Institute (CMTI) and Indian Plywood Industries Research and Training Institute (IPIRTI), and is 5 km away from the Indian Institute of Science (IISc) along the same road.

The Campus can be easily accessed by public transport buses operated by the BMTC from the junction of Outer Ring Road and Tumkur Road at Gorguntepalya or Peenya on Tumkur Road (See Map). The campus will also be accessible from the proposed Bangalore Metro station on Tumkur Road.

Courses

The present 3 post graduate courses offered at NID Research and Development campus are Information and Interface design (IID), Design for Digital experience (DDE) and Design for Retail experience (DRE).

Information & Interface design

The programme aims to explore the Technical, Cognitive and Aesthetic basis of human interaction with technology. At it is most holistic; it addresses the quality of life in the information-rich environment of the future. From initial research to final prototyping, the course has an analytic, systemic approach to design bringing logic and science to bear on design problems. The programme opens with a discourse on the fundamental framework of any exercise in designing for interactivity i.e. the design process progresses from Information design(what is it) to Interaction design(how does it work), to Sensorial design(how does it look and feel). the session touches on each of these at the conceptual level. The course is a combination of Ethnography, Information design, Information Architecture, Interaction design, Tangible User Interface, Prototyping and Way finding & Navigation.

Design for Digital Experience

We use a number of digital products and applications in our daily life at home, school, office, for information, communication, education, entertainment, banking, healthcare etc. Design for Digital Experience focuses on experiential component to enhance the quality of life in the digitally enabled society also keeping in view the rural/ urban spaces & requirements. The context for digital products and experiences could be seen to encompass areas such as Software products; Digital learning environments; Handheld gadgets and devices; Entertainment based applications and other virtual environments for supporting user interactions within the digital world.

The various course modules for this programme can be broadly categorized into those that focus on design processes for the development of concepts, prototyping and evaluation with the user in mind. Another set of courses look in the area of enriching content from aspects such as narrative styles, use of appropriate media, interactivity with focus on developing aesthetic sensibilities and creative communication strategies. A course titled ‘Digital Design and Society’ emphasizes on research to create a knowledgebase with regards to usage of Digital products in Indian society and inform in context of future design directions keeping in mind Indian socio-cultural aspects.

The programme takes students with diverse professional backgrounds such as fine and applied arts, film- making, engineering or technical, design, mass communication and architecture.

Design for Retail Experience

This PG programme has an integrated approach to designing products, systems and spaces to accommodate multi sensory experiences in the retail and visual merchandising fields in the context of enhanced user experience. The programme offers a challenge to redefine boundaries, understand consumer lifestyles and aspirations in order to visualize and create new concepts for an outstanding shopping experience.

Projects in this programme would cover retail store designs for small and big organized retail sectors alike (branding, brand promotion, lighting, exhibition design etc.). A profound understanding of materials, hardware and technology, documentation and field research through live interactions with industry, and understanding retail as a part of system design, are also areas of focus. Visual Merchandizing, System Design, Visualization of Space, Elements of Form and Colour, and Photography are other areas covered.

Why Design for Retail Experience? Retail Design as a profession is gaining a good degree of recognition from the Retail industry and has established itself within the country. With the major changes in the Indian Economy this has become an area of expertise to the large variety of retail industries. Market competition is intense and a great degree of flexibility is demanded to sustain the day to day changes in the market.

Learning Process The process of learning includes interaction with the industries in various ways. Seminars and workshops conducted with people from the industry act as a great exposure for students to explore and learn recent techniques, materials and trends in the market. They are further introduced to professional designers from the industry and hence are able to comprehend and understand the position design has in today’s market through live class room activities. Industrial field visits, and training as well as sponsored research based projects are yet more instances of the learning process at NID.

See also

• National Institute of Design, Ahmedabad
• National Institute of Design, Gandhinagar

External links

• NID Bangalore homepage