- muvee Technologies
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muvee Technologies Type Private Industry Video editing software Founded Singapore (1999) Headquarters Singapore, San Francisco, Tokyo, Seoul Key people Terence Swee, CEO & Co-founder Products muvee Reveal, muvee autoProducer, www.shwup.com, muveeMix Website www.muvee.com muvee is a Singapore-based software company that produces automated video editing software and services for the Windows and Android operating systems.
Since 2001, muvee has been developing software and services featuring patented technology that lets people create and share professional-quality instant home movies out of unedited video, photos and music. muvee develops consumer products for a range of platforms and devices including PCs (muvee Reveal), Online (shwup.com), digital cameras, mobile phones and photo kiosks. muvee’s global customers include HP (NYSE: HPQ), Dell (NASDAQ: DELL), Nokia (NYSE: NOK), LG (KRX: 066570), Samsung (KRX: 005930), Sony (TYO: 6758), Olympus (TYO: 7733), Nikon (TYO: 7731) and Creative Technology (SGX: C76). Visit www.muvee.com and www.shwup.com for more information.
In 2004 muvee Device Solutions Group (DSG) was established with the release of the world’s first video editing application on Symbian mobile phones for Nokia (NYSE: NOK). In 2006, DSG delivered the world’s first digital camera video editing application, Pictmotion for Nikon (TYO: 7731). Today, muvee DSG continues to be the leader in producing cutting edge applications for video editing on-the-go that have been embedded in devices by LG (KRX: 066570), Samsung (KRX: 005930), Nokia and Nikon. The formal creation of Device Solutions Group is a demonstration of muvee’s deep focus and commitment in embedded software, and to its device OEM customers.
To date, DSG has delivered patented technology and complete multimedia software solutions to millions of mobile phones and digital cameras in a variety of challenging platforms and hardware.
DSG works closely with device makers and their chip partners to bring highly optimized codecs, algorithms and video creation wizardry to deliver a powerful, complete and enjoyable user experience.
muvee’s flagship automated video-editing products are muvee Reveal and muvee autoProducer, both of which generate “instant home movies” from input videos, photos, music and styles (or themes).
Contents
Products
- muvee Reveal (Win 7, Vista, Win XP) - The most advanced software in the muvee product line, supporting HD video, 3D styles, flexible captioning, DVD quality full-screen preview, integration with shwup.com, automatic face detection, color correction, individual slide timing override, and more.
- muvee autoProducer 6 (Win XP, Vista) - muvee's original flagship product, autoProducer has less stringent hardware requirements than Reveal, and enjoys continued popularity. autoProducer 6 features simple "Thumbs Up / Thumbs Down" video editing (magicMoments), an extensive array and variety of (2D) styles (that are not compatible with muvee Reveal), precise control of panning and scanning (the Ken Burns effect) using a simple but creative two adjustable frame overlays (magicSpot), and batch burning of muvees onto Video CD or DVDs.
Technology
Automatic video editing software transforms pictures, video and music, without user intervention, into a professional-looking audiovisual presentation.
The muvee core editing technology is based upon a three-stage process:
The Automatic Video Editing Process Stage 1: Music and Video Analysis
The software uses image analysis techniques to recognise shot boundaries, human faces, blurriness indicating movement, colour spread, brightness levels and low quality material in photographs and videos.It also analyzes the rhythm, tempo, cutting beats and overall rhythm/drive of accompanying music chosen by the user.
Once both the music and the video have been analysed, the resulting information is passed to the construction stage (see below).
The software saves time by analyzing the content just once and using the data gathered from this analysis for any subsequent repeat-edits.
Stage 2: The Construction
At the construction stage, stylistic “rules” are applied to the information gleaned from analysis of the video, photographs and music. These rules include user defined parameters (scenes that must be kept/discarded, video that must be kept in sequence etc.) and software design parameters. In the case of muvee software, these software parameters are called “muveeStyles”. Each style contains a mix of effects and transitions that are applied to video and photos in synchronisation with the music. Users can choose from various styles to give the video a different look and feel.The output of this stage is what is known as an “Edit Decision List”: a set of editing instructions such as “fade to black over 3 seconds at 4 minutes into the video clip”. These instructions are passed to the rendering stage.
Stage 3: Rendering
At the rendering stage, the instructions from the construction stage are applied to the original video, pictures and music, and rendered into a video file, such as an Audio Video Interleave or MPEG-4 file.Automatic video editing software has not, so far, found widespread application in the broadcast video industry, but it has proved popular with amateur home moviemakers who find that time spent editing their footage is substantially reduced.
muvee technologies have coined the phrase “making a muvee” to describe the above process, meaning “to make a video using the muvee automatic editing software”.
Company history
muvee Technologies was formed by Terence Swee, a Singaporean electronic engineer and Pete Kellock, a Scotsman with a doctorate in electronic music. The founders began working together in 1999 at Kent Ridge Digital Labs (KRDL), a technology business incubator sponsored by the Government of Singapore.
Together, the two founders developed the muvee autoProducer product from initial concept to the first version, which was released in September 2001. After that the company tripled its revenue for three successive years. They posted positive cash flow and a full year of profit in 2004.
The expansion in size prompted a move out of the KRDL incubation space and into dedicated offices in the Arts and Heritage district near to Bugis Junction in Singapore.
muvee In Singapore
In recent years, the government of Singapore has taken active steps to increase the number of innovative information and communications technology companies emerging from its shores [1],[2]. muvee Technologies is often cited by government officials as one of the flagship new media success stories resulting from this policy.
muvee is notable in Singapore for its unusual office space. In 2006, muvee staff were surveyed to discover what features they would like to see in their new office. More than 90% of these suggestions were incorporated in the final design, which includes a 1950s-style American diner, a cinema, a sleeping room, a camouflaged bunker (for “strategic’” planning) and a man-made beach.
Books Featuring muvee
World Conquest in Progress, published by Marshall Cavendish Business
ISBN 978 981 261 390 5
ISBN 981 261 390 0Microsoft: Faster Smarter Digital Video, by Jason R. Dunn
ISBN 0-7356-1873-9B2B Branding, by Dr. Paul Temporal
ISBN 981 05 3672 0Entrepreneurship and Small Business, 2nd Pacific Rim Edition, by Michael Schaper & Thierry Volery
ISBN 0-470-81082-3PC Magazine: Guide to Digital Video, by Jane Ozer
ISBN 0-7645-4360-1Digital Video Manual, by Kyle MacRae
ISBN 1 84425 126 8See also
External links
- muvee Technologies
- muvee DSG
- muvee DSG Leads the Way in Mobile Filmmaking
- Tablets, Smartphones Getting 3-D Cameras
- muvee Unveils HD Video Editing Tool for Android
- Video: muvee Enhances Mobile Video Editing
- muvee Reveal 8, Video Editing for Casual Users
- PC World muvee Reveal 8 review
- Fast Company reviews muvee Reveal 8
- A Photo-Sharing Site Where Active Participation Is Allowed
- Forbes article on muvee Technologies
Categories:- Software companies of Singapore
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