MusclePharm

MusclePharm (MSLP)

Type	Public (MSLP)
Industry	Supplements, Bodybuilding, Vitamins, Dietary Supplements
Founded	Denver, Colorado, USA 2010
Founder(s)	Bradd Pyatt Cory Gregory
Headquarters	Denver, Colorado, United States
Area served	Worldwide
Key people	Brad Pyatt (Founder & CEO) Cory Gregory (Senior President) Jeremy Deluca (President) Dr. Eric Serrano,MD. (Chief Medical Director & Formulator) Dr. Roscoe M. Moore, JR., DVM, Ph.D.,D.Sc (Chief Scientific Director)
Website	MusclePharm.com

MusclePharm is an American Nutritional supplement company headquartered in Denver, Colorado. It is called the "The Athletes Company" by founder & CEO Brad Pyatt.^[1] MusclePharm's focus is on healthy life-style's and MusclePharm develops and manufactures a line of supplements that are 100% free of banned substances with the NSF certification to guarantee this.^[2]

MusclePharm is currently sold in over 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe, as well as over 100 online stores, including bodybuilding.com, Vitacost.com, GNC.com, Amazon.com, SupplementWarehouse.com, AllStarHealth.com, LuckyVitamin.com and WinnyVS.com.^[3]

Company Vision

To develop a superior line of nutritional supplements in order to improve performance, motivation, and overall health.^[4]

Company History

MusclePharm Corporation, formerly Tone in Twenty, was incorporated on August 4, 2006. On February 18, 2010, the Company acquired Muscle Pharm, LLC (Muscle Pharm). As a result, Muscle Pharm became a wholly owned subsidiary of the Company.^[5] MusclePharm went public June 22, 2010 under the symbol MSLP and trading on the OTCBB.^[5]

Product Info

Core Line

• Armor-V^[6]

Advanced Multi-Vitamin Complex: Complete Source of Vitamins and Minerals

• BCAA 3:1:2^[6]

Promote Muscle Development And Maintenance: Rapidly Absorbed Branched Chain Amino Acid Complex

• Creatine^[6]

Supports Increases Explosive Energy, ATP Energy And Overall Power: Promotes Strength, Power And Endurance

• Glutamine^[6]

Provides Optimal Muscle-Tissue Saturation: Supports Rebuilding and Recovery From The Toughest Workouts

• ZMA Max^[6]

Promotes Deep, Healing Sleep: Anabolic Mineral Support Formula with Fenugreek

Hardcore Series

• Assault^[7] Flavors: Blue Arctic Raspberry, Fruit Punch, Green Apple, Raspberry Lemonade

2 IN 1 PRE/INTRA WORKOUT MATRIX: ALLOWS YOU TO TRAIN HARDER AND LONGER, LIFT MORE, RECOVER FASTER, INCREASE THE ANABOLIC ENVIRONMENT & RESPONSE TO TRAINING, INCREASE NUTRIENT DELIVERY TO AND WASTE PRODUCTS FROM WORKING MUSCLES, INCREASE OXYGEN SATURATION, INCREASED BLOOD FLOW, INCREASE ENERGY OUTPUT, & IMPROVED MENTAL FOCUS WITHOUT OVERSTIMULATION OR CRASH

• Battle Fuel^[8]

Natural Testosterone Booster, The Next Generation In Testosterone Boosting!: Maximize Testosterone Output, Modulate Estrogen, Support Anabolic Processes, Boost Immune System, Support Cellular Oxygenation and Fuel Endurance, Natural Detoxifier/Free-Radical Scavenger, Dramatically Enhance Recovery, & Enhance Aggressive Mental Focus

• Bullet Proof^[9] Flavors: Grape Fusion, Orange Raspberry

Advanced Night Time Recovery System, Dream Big - Get Big!: ENHANCE DEEP REST FOR MAXIMUM GROWTH AND RECOVERY, STIMULATE GROWTH HORMONE AND TESTOSTERONE OUTPUT, OPTIMIZE ANABOLIC/ ANTI-CATABOLIC ENVIRONMENT, INCREASE LEAN MASS, IMPROVE SLEEP CYCLES, &ENHANCE LIBIDO IN MEN AND WOMEN

• Combat Powder^[9] Flavors: Banana Cream, Chocolate Milk, Chocolate Peanut Butter, Cookies 'N' Cream, Triple Berry, Vanilla

Protein Powder, Time Released Advanced Protein Super Food: Fast, Medium, & Slow Releasing Proteins, Added Digestive Blend For Ease Of Absorption, 5 Powerful Proteins + Added BCAAs, Extra Glutamine, & Added Dietary Fiber

• Recon^[10] Flavors: Fruit Punch, Watermelon, Orange Mango

RECONSTRUCTION, RECOVERY. YOU NEED RECON: Maximizes Post-Workout Growth and Repair, Optimizes the Post-Workout “Anabolic Window”, Refuels Muscle Energy stores, Rebuilds Muscle Tissue, Replenishes Vital Nutrients, & Boosts Immune and Recovery Mechanisms

Shred Series

• Shred Matrix^[10]

Dietary Supplement, Nothing accelerates fat loss like SHRED MATRIX!: ACCELERATE FAT LOSS, UTILIZE FAT FIRST FOR ENERGY, DIRECT NUTRIENT REPARTITIONING, SUPPORT GREATER NUTRIENT ABSORPTION, DESTROY SUGAR CRAVINGS / BLOCK FAT STORAGE, CONTROL FLUID BALANCE, & ENHANCE MOOD, ENERGY AND FOCUS WITH NO JITTER

Fitgel Series

• Musclegel^[11] Flavors: Key Lime, Cinnamon Roll, Tropical Mango, Banana Creme

Incredible-Tasting - Rapidly Absorbing Protein Gel: Enhances the body's ability to absorb nutrients, ensures a consistent delivery of hydrated nutrients, and tastes great!

Apparel

Awards

• 2011 "Break Out Brand Of Year", "New Supplement of Year" (Assault), "Best Packaging of Year" http://www.bodybuilding.com/fun/supplement-awards-winners.html

• 2009 "New Brand Of The Year" on Bodybuilding.com's^[12]

• Supplement Company of The Month October 2010 on bodybuilding.com's GlobalNewsWire (5 October 2010). "MusclePharm Recognized as Supplement Company of the Month by Bodybuilding.com, Part II". http://www.msnbc.msn.com/id/39519520/ns/business-press_releases/. Retrieved 30 April 2011. 

• Top 10 Best Selling Brands on bodybuilding.com's GlobalNewsWire (25 January 2011). "MusclePharm Moves Into Top 10 Best-Selling Brands on Bodybuilding.com , Part II". http://www.msnbc.msn.com/id/41250638/ns/business-press_releases/. Retrieved 30 April 2011. 

• Nominated For 5 2010 Bodybuilding.com Supplement Awards BusinessWire (6 March 2011). "MusclePharm Nominated for Five 2010 Bodybuilding.com Supplement Awards, Part II". http://bestbodybuildingworkouts.com/?p=1674. Retrieved 3 May 2011. 

1. Breakout Brand of the Year
2. Recovery Product of the Year (Re-Con)
3. Pre-Workout Product of the Year (Assault)
4. Best New Supplement of the Year (Bullet Proof)
5. Best Packaging of the Year

• Nominated For 14 2011 Bodybuilding.com Supplement Awards PR NewsWire (25 July 2011). "MusclePharm Nominated for 14 Bodybuilding.com Supplement Awards". http://www.prnewswire.com/news-releases/musclepharm-nominated-for-14-bodybuildingcom-supplement-awards-126110248.html. Retrieved 26 July 2011. 

1. Brand of the Year
2. Breakout Brand (most improved) of the Year
3. Supplement of the Year (Assault)
4. New Supplement of the Year (Assault)
5. Muscle Building Supplement of the Year (Assault)
6. BCAA Supplement of the Year (Recon)
7. Fat Loss Supplement of the Year (Shred Matrix)
8. Glutamine Supplement of the Year (Bullet Proof)
9. Pre-Workout Supplement of the Year (Assault)
10. RTD (Ready-To-Drink) of the Year (MuscleGel Shot)
11. Energy Supplement of the Year (Assault)
12. Protein Powder of the Year (Combat Powder)
13. Recovery Supplement of the Year (Recon)
14. Packaging of the Year

Parnerships/Sponsorships

• UFC: Ultimate Fighting Challenge.^[13]

• Cincinnati Reds Globe NewsWire (18 January 2011). "MusclePharm Becomes an Official Nutritional Supplement Supplier for the Cincinnati Reds,". http://www.investinmma.com/musclepharm-becomes-an-official-nutritional-supplement-supplier-for-the-cincinnati-reds/. Retrieved 30 April 2011. 

• Bodybuilding.com businesswire (8 July 2010). "MusclePharm Announces Partnership With Bodybuilding.com And The 1st Annual 2010 Military Challenge, Part II". http://www.thestreet.com/story/10801883/musclepharm-announces-partnership-with-bodybuildingcom-and-the-1st-annual-2010-military-challenge.html. Retrieved 30 April 2011. 

• WBFF: World Bodybuilding & Fitness Federation.^[14]

• Xempt Player Series.^[15]

• MMA Elite PR NewsWire (20 June 2011). "MusclePharm to Launch MMA ELITE Supplement Line in Walmart,". http://www.prnewswire.com/news-releases/musclepharm-to-launch-mma-elite-supplement-line-in-walmart-124182544.html. Retrieved 20 June 2011. 

Team MP

• Anderson Silva (MMA & UFC Middleweight champion) GlobeNewsWire. "MusclePharm(R) to Sponsor MMA Champion Anderson Silva at UFC 126 Main Event". http://www.msnbc.msn.com/id/41424305. Retrieved 1 May 2011. 

• Chris Johnson (running back) (NFL Running Back) StockMarketWatch. "MSLP is our New Research Report! Details Inside!". http://thestockmarketwatch.com/newsletters/2011/04/08/mslp-is-our-new-research-report-details-inside/. Retrieved 13 June 2011. 

• Clay Guida (UFC & MMA Lightweight fighter) Wikipedia. "Clay Guida". http://en.wikipedia.org/wiki/Clay_Guida. Retrieved 12 May 2011. 

• Jake Shields (MMA & UFC fighter) GlobeNewsWire. "MusclePharm to Sponsor MMA Star Jake Shields at UFC 121 Co-Main Event". http://www.msnbc.msn.com/id/39796349. Retrieved 1 May 2011. 

• Joey Porter (NFL Linebacker) Blick, Maxamillion (27 August 2010). "NFL Star Joey Porter To Wear Soon-To-Be-Released MusclePharm Apparel". http://www.fashionnewspaper.com/articles/6573/1/NFL-Star-Joey-Porter-To-Wear-Soon-To-Be-Released-MusclePharm-Apparel/Page1.html. Retrieved 1 May 2011. 

• Lyoto Machida (MMA & UFC Light-Heavy Weight Fighter) GlobeNewsWire. "MusclePharm to Sponsor MMA Star Lyoto Machida at UFC 123 Main Event". http://www.msnbc.msn.com/id/40272736/. Retrieved 1 May 2011. 

• Michael Vick (NFL Quarterback)
• Chad OchoCinco (NFL WideReciever for the New England Patriots)
• Natalia Muntean (2009 Ms. Bikini Universe and WBFF Fitness Model World Champion) GlobeNewsWire. "MusclePharm Signs Leading Fitness Female Natalia Muntean". http://www.msnbc.msn.com/id/41530460/ns/business-press_releases/. Retrieved 1 May 2011. 

• Obi Obadike (World Body & Fitness Federation Pro-Male Fitness Model World Champion and 2010 FMI Male Fitness Model Of The Year) GlobeNewsWire. ""The World's Most Ripped Fitness Model - Obi Obadike" Signs Endorsement Contract with MusclePharm". http://www.msnbc.msn.com/id/39907611/. Retrieved 1 May 2011. 

• Rashad Evans (MMA & UFC Light-Heavy Weight Fighter) Wikipedia. "Rashad Evans". http://en.wikipedia.org/wiki/Rashad_Evans. Retrieved 12 May 2011. 

• Shawne Merriman (NFL Linebacker) StockMarketWatch. "MSLP is our New Research Report! Details Inside!". http://thestockmarketwatch.com/newsletters/2011/04/08/mslp-is-our-new-research-report-details-inside/. Retrieved 13 June 2011. 

References

1. ^ Brad Pyatt Article
2. ^ NFS Certification
3. ^ Company Info
4. ^ Company Info
5. ^ ^{a b} [1], Company History.
6. ^ ^{a b c d e} [2], BB.com.
7. ^ [3], Google Products.
8. ^ [4], GNC Products.
9. ^ ^{a b} Bodybuilding.com Products.
10. ^ ^{a b} Google Products.
11. ^ Muscle & Strength.
12. ^ [5]
13. ^ http://www.ufc.com/news/ufc-muscle-pharm-partnership-092211 UFC-announces-sponsorship-agreement-with-musclepharm/, UFC Sponsorship.
14. ^ [6], WBFF Article.
15. ^ [7], Xempt Partnership.