Marukome USA, Inc.

Marukome USA, Inc. is the American subsidiary of Marukome Co., LTD, a 155-year-old producer of Japanese miso and miso products which are distributed worldwide. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes the company one of the top in production volume among 1,500 miso producers in Japan.

As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.

On December 5, 2007, Marukome opened its United States headquarters and factory in Irvine, California ^[1].

The new 3-acre (12,000 m²) facility, Marukome’s first production facility outside of Japan, has a production capacity of 1000 tons per year. In anticipation of an increase in consumer demand, the building is designed to accommodate a maximum production of 3000 tons annually.

All four of Marukome’s factories are extremely high tech, with heavy automation and robotics, leading-edge fermentation rooms and tanks, biotechnology, and in-factory water purification plants.

Slogan

Marukome’s corporate slogan, “Miso lives together with our health,” captures the essence of Japanese dietary culture and the universal taste preferred by consumers all over the world.

References

1. ^ Nancy Luna (2007-12-06). "Japanese miso giant opens Irvine factory". The Orange County Register. http://www.ocregister.com/money/miso-marukome-irvine-1936046-japanese-company. Retrieved 2007-12-16. 

External links

• Marukome USA - English
• Marukome Inc - Japanese